PRESS RELEASE
Stockholm/Amsterdam, 27 June 2008
LBI International AB ("LBi"), the global marketing and technology
agency, has opened offices in China. LBi agency MetaDesign has been
working with Volkswagen on the redevelopment and design of VW's
dealerships in China as part of a global realignment of the brand at
its dealerships, and as a result of the success of this work, the LBi
MetaDesign offices are now officially open in Beijing's Central
Business District.
Henri Garbers has joined the LBi MetaDesign office as Managing
Director, with responsibility for establishing and managing the new
site. The 33-year-old interior and furniture designer already has
considerable international experience, as a team leader for IKEA in
Italy, and as founder and General Manager of Interior-lighting-colour
in Cologne, Hong Kong and Beijing. With a three-member team and the
support of designers from LBi's MetaDesign office in Berlin, he will
lead the development and implementation of several Volkswagen
dealerships in Beijing and Xi'an. Henri will also take
responsibility for LBi MetaDesign's business development activities
in greater
China.
MetaDesign COO Tobias E. Phleps comments: "Our experience in China
has shown us that demand for strategic branding skills combined with
cross-cultural understanding among international companies in the
Asia-Pacific region is high, and in short supply. We are delighted
that, in Henri Garbers, we have found a leader who combines both the
highest standards of quality in brand management and strategic design
implementation with a deep understanding of Asian culture and their
needs."
For further information please contact:
Luke Taylor, CEO, LBI International AB
+44 (0) 20 7063 64 65, luke.taylor@lbi.com
Weibke Elbe, Corporate Communications, MetaDesign AG
+49 30 59 00 54 487, welbe@metadesign.de
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com
About LBi:
LBi is a global marketing and technology agency. The Company employs
approximately 1,600 professionals located primarily in the major
European, American and Asian business centers, such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi blends the full range of service disciplines to create
innovative multichannel solutions for national and international
corporate clients. By combining business and media strategy
development with creative design, industry expertise and the latest
digital communications technology, LBi offers a unique and uniquely
valuable proposition. LBi is listed on OMX Nordic in Stockholm and
Euronext in Amsterdam as (symbol: LBI).
LBi opens offices in Beijing
| Source: LBI International AB