Contact Information: Contacts: Doug Larson Chief Executive Officer Eldorado Artesian Springs, Inc. 303-499-1316 Jay Pfeiffer Pfeiffer High Investor Relations, Inc. 303-393-7044
Eldorado Artesian Springs Begins Shipments of New Purified Drinking Water Line to Major Retail Account
| Source: Eldorado Artesian Springs
LOUISVILLE, CO--(Marketwire - June 30, 2008) - Eldorado Artesian Springs, Inc. (OTCBB : ELDO ) today announced it has begun shipping private label one-gallon
containers of purified drinking water under a contract with one of the
world's largest retailers. The name of the retailer was being withheld at
the customer's request.
Under terms of the extended purchase order, Eldorado will provide the new
one-gallon jugs to the retailer's Colorado region, which includes up to 90
stores with the potential for expansion outside the region. The product
will bear the retailer's private in-house label.
"We are very pleased to add this major customer to the growing number of
retailers carrying one or more of our water products," said Doug Larson,
chief executive officer of Eldorado Artesian Springs. "We have been in
discussions with this customer account since June 2007 and underwent a
rigorous qualification process to assure the customer of our ability to
consistently deliver a high quality product in the kind of quantities that
will be required to fulfill demand. As time goes by, we hope to leverage a
positive and successful supply agreement for additional shelf space
opportunities for our other products, including our fast-growing Organic
Vitamin Charged Spring Water, the only organic product of its kind
available in America."
Eldorado will produce the new one-gallon product at its bottling plant in
Louisville, Colorado, where the Company recently installed a reverse
osmosis purification system to produce its first-ever purified drinking
water. Heretofore, Eldorado has produced only natural spring water and
flavored Organic Vitamin Charged Spring Water, establishing very strong
brand recognition and customer loyalty in the retail and home/office
delivery markets. The source of water for this new program is more than 24
million gallons of municipal water the Company negotiated with the city of
Louisville for in November 2007.
Larson said the new drinking water product is a natural extension of the
Company's product line and addresses a market that comprises 50% of the
total bottled water space, with the other 50% being spring water. Larson
also cited the compelling economics of adding such a large, well known
retailer as well as the potential to leverage the new distribution channel
with additional products as key factors the decision.
Cathy Shoenfeld, chief financial officer, added, "In addition to expanding
our product portfolio and opening a new flagship retail account, this
contract will provide critical cash flow from core operations that can be
redirected for the further promotion of our Organic Vitamin Charged Spring
Water. Lacking meaningful outside capital at reasonable rates, we have
essentially bootstrapped our growth initiatives with internally generated
capital. While this has resulted in relatively modest top line growth in
recent years, it has also helped us avoid unnecessary dilution and maintain
a strong balance sheet while enabling us to develop and introduce new
products and position the Company for potential accelerated growth."
About Eldorado Artesian Springs, Inc.
Eldorado Artesian Springs, Inc. is a leading bottler, marketer, and
distributor of natural spring water beverages in the Rocky Mountains. The
Company's growing product portfolio includes the nation's only Organic
Vitamin Charged Spring Water, which was recently introduced in six flavors
and has generated strong market acceptance. The Company also markets
five-gallon and three-gallon bottles of water directly to homes and
businesses, national retail grocery chains, and regional distributors.
Additionally, the Company markets its water in smaller, more convenient
size packaging to retail food stores. The source of the natural spring
water is located on property owned by the Company in Eldorado Springs,
Colorado. More information about the Company can be found at
http://www.eldoradosprings.com.
Safe Harbor Statement
Some portions of this press release, particularly those describing
Eldorado's goals and strategies, contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. While
Eldorado is working to achieve those goals and strategies, actual results
could differ materially from those projected in the forward-looking
statements as a result of a number of risks and uncertainties, including
difficulties in marketing its products and services, need for capital,
competition from other companies and other factors, any of which could have
an adverse effect on the business plans of Eldorado, its reputation in the
industry or its expected financial return from operations and results of
operations. In light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Eldorado that it
will achieve such forward-looking statements. For further details and a
discussion of these and other risks and uncertainties, please see our most
recent reports on Form 10-KSB and Form 10-QSB, as filed with the Securities
and Exchange Commission, as they may be amended from time to time. Eldorado
undertakes no obligation to publicly update any forward-looking statement,
whether as a result of new information, future events, or otherwise.