SAN FRANCISCO, CA--(Marketwire - July 8, 2008) - Yogurt Bar, the first dedicated frozen yogurt chain in the city, today announced the grand opening of Yogurt Bar at Mission -- just steps from the Westfield Shopping Center on Mission Street, between 3rd and New Montgomery. The expansion signifies a demand for customers wanting all natural frozen yogurt complimented by fresh fruit and other toppings. Yogurt Bar's secret recipe incorporates natural ingredients bringing a delicious yogurt taste that is both unique and refreshing.

In addition to the yogurt line -- which boasts an astoundingly low 17 calories per ounce, customers can also order custom smoothies from the following blends: Green Tea Zen, Berry Delicious, Chocolate Lover's and Tropical Breeze.

Yogurt Bar's core product line includes three staple frozen yogurt flavors, original plain, chocolate and green tea, along with the option of a fruit flavor that rotates monthly. Toppings include 21 options such as a large selection of fresh berries and tropical fruit, as well as dry choices such as mochi, nuts, cereal and chocolate. New additions to the Yogurt Bar menu include parfaits made with non-fat natural yogurt, fresh fruit and granola and a variety of other healthy snack and beverage options including Pop Chips and Hansen's Natural Sodas, to name a few.

"We have been thrilled with the reception San Francisco has given us over the last year and are pleased that we can meet the demand of residents wanting a healthy dessert alternative,'" said Racquel Olea, founder of Yogurt Bar. "Yogurt Bar at Mission signifies a new chapter for us as we will cater to downtown and serve both residents who may be shopping and out-of-town visitors in the area. We also look forward to offering a fresh alternative to nearby businesses."

To celebrate both the one-year anniversary of Yogurt Bar in San Francisco and the grand opening of the Mission Street location, Yogurt Bar is thanking their customers by offering a second yogurt or smoothie for 50 percent off with the purchase of any full size frozen product. Yogurt Bar will run the promotion through July 19th.

New options being rolled out with the grand opening include both gift card choices and a Customer Loyalty program that rewards frequent visitors with special perks. Yogurt Bar at Mission also plans on offering catering options for businesses located within five blocks.

Yogurt Bar at Mission is now open for business. Regular store hours include 8am to 8pm, Monday thru Friday, 11am-8pm on Saturday and 11am-6pm on Sunday.

About Yogurt Bar

Based in San Francisco, Yogurt Bar offers a unique, low fat, all natural frozen yogurt dessert alternatives. Independently owned and operated by a seven-year resident of San Francisco, Yogurt Bar names their serving sizes after San Francisco landmarks, which both residents and non-residents will recognize. To learn more, please visit our Web site at

You can find us at:

Yogurt Bar
2760 Octavia Street
San Francisco, CA 94123
(415) 441-2585


Yogurt Bar
680 Mission Street
San Francisco, CA 94105
(415) 974-1300

Contact Information: Editorial Contact: Kristofer Konietzko Media Relations Tel: 415-358-2491 Email: