-- 34% average reduction in project completion time
-- 26.7% increase in revenue per employee
"The need to respond quickly to market changes and the proliferation of a
geographically dispersed workforce are driving organizations to prioritize
workforce collaboration," said Kevin Martin, research director, Human
Capital Management at Aberdeen Group. "Our research found that while
workforce collaboration continues to center primarily around project-based
work, Best-in-Class organizations are targeting its use to address a much
more strategic problem that has risen to the top of organizational talent
management agendas -- how to capture and transfer knowledge before it
leaves the company. And, we see Web 2.0 software tools playing an
increasingly central role in this application."
This research provides a roadmap that all organizations can follow to
improve workforce collaboration initiatives and advance towards
Best-in-Class status. It also educates the market on the myriad
collaboration and Web 2.0 software tools that Best-in-Class organizations
use to share knowledge and information, connect workers to achieve common
goals, and positively impact talent management efforts.
"Over the past year, our research has identified increasing interest and
adoption of Web 2.0 technologies across all elements of the talent
management life cycle," said Jayson Saba, research associate, Human Capital
Management at Aberdeen and co-author of Aberdeen's Workforce Collaboration
/ Web 2.0 research study. "In this particular research, we identified a
clear shift among organizations to look towards workforce collaboration and
Web 2.0 tools to connect people, generate content, capture knowledge and
make it easily accessible."
For organizations that achieved Aberdeen's Best-in-Class status (the top
20% of aggregate performance scorers) in workforce collaboration, the study
shows that it starts with buy-in and support from the organization's senior
executive leadership. With this buy-in, two more critical elements are
institutionalized:
-- Availability of workforce collaboration and/or Web 2.0 software tools
are communicated to the appropriate parties
-- Training on the use of these software tools is available to all
applicable workers
A complimentary copy of this report is made available due in part by the
following underwriters: Box.net, Mzinga, Oracle, and Saba. To obtain a
complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=4882.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company 451 D Street, Suite 710 Boston, Massachusetts 02210-1928 Telephone: (617)854-5200 Fax: (617) 723-7897 www.aberdeen.com
Contact Information: Media Contact: Kevin Martin Aberdeen Harte-Hanks (617) 854-5314 Kevin.martin@aberdeen.com