BOSTON, MA--(Marketwire - July 8, 2008) - "Application Performance Management: The
Lifecycle Approach Brings IT and Business Together," a new benchmark report
by Aberdeen Group, a Harte-Hanks Company (
NYSE:
HHS), found that
application performance issues are impacting overall corporate revenues by
up to 9%. Additionally, end-user organizations reported that these issues
are impacting some of the key business goals such as employee satisfaction,
customer satisfaction, brand recognition and employee productivity. The
report also reveals that 58% of organizations surveyed are unsatisfied with
the performance of applications currently in use.
"A proactive approach to managing application performance is no longer
optional," comments Bojan Simic, research analyst, Aberdeen.
"Organizations may ignore their IT departments' discussions on improving
application response times, availability, and Mean Time to Repair, but
what can no longer be ignored is the impact that application performance
has on some of the key business metrics. With organizations reporting that
application performance issues could impact corporate revenues by an
average of $117 million annually, creating a business case for application
performance management projects is no longer a problem just for IT
management. Rolling out new applications is the top IT investment for 2008,
and issues with the performance of these applications are significantly
impacting some of the metrics that CEOs and CFOs care about the most."
The report reveals that Best-in-Class organizations are nearly twice as
likely to be "satisfied" or "very satisfied" with the performance of
business critical applications as compared to Laggards. Additionally, these
organizations are five-times more likely to report improvements in the
quality of the end-user experience as compared to all others.
The report also shows that on an annual basis, Best-in-Class companies
spend an average of $96,000 more on application performance management
solutions as compared to Laggards while being able to mitigate the risk of
losing $117 million annually due to application performance issues. The
research findings revealed that what allowed Best-in-Class organizations to
outperform the overwhelming majority of their peers was not the selection
of a few capabilities that have the strongest impact on application
performance, but instead selecting a mix of capabilities that allow
organizations to manage the full lifecycle of application performance
management. This approach includes the deployment of capabilities for
predicting, monitoring, analyzing, and optimizing application performance.
A complimentary copy of this report is made available due in part by the
following underwriters: Fluke Networks, Gomez, INETCO Systems, Mazu
Networks, Shunra Software, and Streamcore. To obtain a complimentary copy
of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=4906.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617)854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information:
Media Contact:
Bojan Simic
Aberdeen Harte-Hanks
(617) 854-5281
bojan.simic@aberdeen.com