RESEARCH TRIANGLE PARK, NC--(Marketwire - July 10, 2008) - A new study released by industry
leader Cutting Edge Information finds that competitive intelligence
departments have an average of 9.4 years under their belts. Some
companies' CI groups are only two or three years old, while others are
closer to 20 years old, the study finds. The study, "Pharmaceutical
Competitive Intelligence: Expanding the Role and Reach of CI," highlights
the relative youth of this department compared with long-standing, mammoth
business units such as R&D (
www.pharmacompetitiveintelligence.com).
Though most CI departments are still less than a decade old, pharmaceutical
companies are making strides to maximize their value. For example, many
companies are globally centralizing their CI groups to foster a more
holistic view of the market. Centralization at the global level supplies
CI leaders with the tools to make recommendations based on all of the
company's brands, therapeutic areas and business units.
According Cutting Edge Information's research, although the CI function
certainly has room for growth -- most departments still consist of fewer
than 10 individuals -- it is well on its way to becoming a mature,
influential department.
"A decade ago, the concept of having a fully dedicated CI department was a
new idea," says David Richardson, lead author of the study. "Now, at many
companies the CI function is a fully integrated function that plays a vital
role in developing and executing market strategies."
The 116-page report examines CI team structures, phase-by-phase spending
and staffing, and strategies for improvement. Compiled from surveys and
interviews with executives at leading companies, the report enables CI
teams to achieve success. It focuses on these topics:
-- Structuring for Success - provides details on CI structures, including
global-level reporting lines and placements; ways in which CI teams trumpet
their successes and create CI cultures; and the career paths laid out to
make CI teams breeding grounds for future pharma leaders
-- Resourcing for Growth - reveals CI department-level budgets and
staffing; brand-level phase-by-phase spending and staffing; which groups
fund CI; and how companies demonstrate ROI on CI
-- Increasing CI's Reach - Examines how companies communicate their
strategic value to internal clients and the resources and tools for
collecting CI
Contact Information: CONTACT INFORMATION:
David Richardson
919-433-0216