SANTA BARBARA, CA--(Marketwire - July 15, 2008) - The Walking Company (NASDAQ: WALK), the world's largest specialty retailer of comfort footwear, today announced that it will open its flagship location at 551 Madison Avenue in New York City. The new location will feature a modern store design, an integrated comfort technology system, and an unparalleled selection of the best comfort footwear from around the world.

The Madison Avenue location, scheduled to open in April of 2009, will feature the world's largest selection of comfort footwear from more than 40 premium brands including exclusive product lines and styles from brands like ECCO, Dansko, UGG, Pikolinos, Earth, BeautiFeel and MBT. In addition, the Madison Avenue Flagship will be equipped with multiple comfort technology stations providing state of the art digital foot analysis and linking customers to over one million pairs of premium comfort shoes.

"New York City is the heart of footwear in the United States and we have long anticipated bringing The Walking Company to Madison Avenue," said Lee Cox, senior vice president of retail at The Walking Company. "This location will be a showcase for the best selection of premium comfort footwear complemented by the most technologically advanced customer service, foot sizing and scanning capabilities in the comfort footwear industry."

All of the footwear sold at The Walking Company comes with the company's promise of authentic comfort, guaranteeing every product is made with the highest quality materials and unsurpassed craftsmanship to provide optimal comfort.

About The Walking Company

The Walking Company, Inc. is the world's largest specialty retailer of high quality comfort shoes and accessories and is dedicated to bringing customers the best brands from around the world, featuring premium brands such as ECCO, Mephisto, Dansko, UGG and MBT among many others. The Walking Company, a wholly owned subsidiary of The Walking Company Holdings (NASDAQ: WALK), sells its products through over 200 stores in premium malls across the country as well as The Walking Company catalog and Web site. More information is available at

Contact Information: Contact: Sean Toren The Walking Company 805-963-8727 ext. 1350