MEXICO CITY--(Marketwire - July 15, 2008) - Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) (MEX VALORIS: KOFL) invites you to participate in its conference call, including a question-and-answer session, to discuss Second Quarter 2008 results.

The call will be held on:

Wednesday, July 23, 2008

11:00 A.M. Eastern Time

10:00 A.M. Mexico City Time

It will be conducted by: Mr. Hector Treviño, Chief Financial Officer and, Mr. Alfredo Fernandez, Head of Investor Relations.

Coca-Cola FEMSA's Second Quarter 2008 financial results, will be released on July 23, 2008, before the markets open.

To participate in the conference call please dial:

Domestic U.S.: 866-700-7477

International: 617-213-8840

Alternatively, participants can log into http://www.coca-colafemsa.com for a live audio webcast of the conference call.

If you are unable to participate live, an instant replay of the conference call will be available through July 30, 2008. To listen to the replay please dial: Domestic U.S.: 888-286-8010 or International: 617-801-6888. Passcode: 23478878.

Contact Information: Contact information: Roland Karig Investor Relations Coca-Cola FEMSA (+5255) 5081 5186 www.coca-colafemsa.com