WALTHAM, MA--(Marketwire - July 15, 2008) - Awareness, Inc., the leader in enterprise social media, today announced a new webinar featuring online marketing guru Francois Gossieaux and strategic technology consultant Ed Moran. "2008 Tribalization of Business Study: Leveraging Online Communities for Business Processes" will take place on Thursday, August 7, 2008 at 2:00 pm EDT. To register for the webinar, visit here.

In this session, Francois Gossieaux from Beeline Labs and Ed Moran from Deloitte & Touche will discuss the results of the 2008 Tribalization of Business research study, which was sponsored by Deloitte, Beeline Labs and The Society of New Communications Research. The study analyzes responses from company representatives who were asked how they leverage online communities for business benefits and how they measure success and progress of those communities.

In the webinar, Gossieaux and Moran will discuss the following:

--  How to apply Web 2.0 to accomplish business goals
--  Typical use cases and deployment models
--  Online community guidelines and best practices
--  How to measure participation and ROI

As a co-founder and partner at Beeline Labs, a marketing innovation firm, and president of Corante, a social media publishing company, Francois Gossieaux has a long history with online marketing and communities. He implemented an Intranet for a large multinational in the early 1990s and organized InterAct'96, the first large scale virtual event, with Time Magazine and InfoWorld.

Ed Moran, a Director at Deloitte & Touche LLP, is a Global Technology, Media and Telecommunications (TMT) subject matter expert on digital convergence, online communities, Gen X/Y marketing principles, changing TMT business models and emerging advertising channels.

Interested attendees can register for the webinar here.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies -- blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." Find out more at http://www.awarenessnetworks.com.

Contact Information: Media Contacts: For Awareness Jennifer Gazin or Virginia Zimpel 415.625.8555 awareness(at)launchsquad(dot)com or: Eric Schurr 781-622-2388 eric.schurr(at)awarenessnetworks(dot)com