PORTLAND, Ore., July 15, 2008 (PRIME NEWSWIRE) -- Pollinate Media today launched a full service interactive advertising agency in Portland, Ore. with an emphasis on mobile and location-based marketing, interactive advertising, creative distinction, and innovative technologies. Partners Levi Patterson and Ben Waldron have developed the Pacific Northwest's newest interactive agency in collaboration with independent agency, Borders Perrin Norrander, to provide full service marketing to clients with real time reporting and measurement.
"Pollinate Media was developed in recognition of brands requesting better consumer targeting, increased consumer engagement, and collaboration from their agency partners for many years, but not achieving it," said Levi Patterson, partner at Pollinate Media. "By partnering with a longstanding creative powerhouse like Borders Perrin Norrander, we secure integrated strategy and creative under one roof without agency prejudices or bureaucracy getting in the way."
A unique offering in the Portland market, the partnership of Pollinate Media and Borders Perrin Norrander (BPN) will provide a comprehensive suite of capabilities, drawing on the individual knowledge and perspectives of each entity. Through this collaboration, clients will receive best-in-class service with a tight, integrated team.
"Pollinate Media is about taking our clients' brands and messages to where their consumers live," said Ben Waldron, partner at Pollinate Media. "Gone are the days where you develop a website and hope to attract consumers to it. We create technology that enables us to deliver information with increased awareness of location, devices and user preferences."
The Pollinate Media team is lead by Patterson and Waldron. With a strong advertising and marketing background, Patterson has worked for several international agencies including Avenue A/Razorfish and TBWA Tequila and will lead account management, media and business intelligence departments. Waldron has a lengthy track record of architecting and delivering interactive solutions to clients while with Microsoft and Learning.com. He will direct innovative efforts and technology teams to develop new ways to reach consumers.
"We're excited about our partnership with Pollinate Media. Many clients are having trouble justifying their investments in the digital space. Too often, interactive companies are focused on building things in the digital space versus concentrating on the ideal places that brands should be, and why and how consumers might want to interact with them there," said Craig Rowley, president of Borders Perrin Norrander. "Levi and Ben bring a mature approach that's refreshing in an industry that is growing quickly, but suffering from expectations that exceed results."
About Pollinate Media
Pollinate Media is an interactive advertising agency based in Portland, Ore. servicing clients nationwide to provide mobile targeting capabilities, interactive strategy, advertising and media. The Company creates technology and leverages interactive distinction to enable clients to better target consumers and align brand messaging. Pollinate Media identifies how a brand can function in an interactive world with strategic positioning and real-time reporting and measurement. For more information, please visit www.pollinatemedia.com.
The Pollinate Media logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=5261
If you'd like more information about this topic, or to schedule an interview with Levi Patterson, please call Pollinate Media at 503/417.8237 or e-mail media@pollinatemedia.com