Obama Has Slight Lead in Popularity but Losing Promoters
Obama McCain April May June July April May June July All -48.8% -51.3% -42.9% -44.6% -56.0% -58.9% -53.0% -47.6% Democrats -13.4% -17.3% +1.6% +3.0 -82.2% -86.4% -83.0% -82.7% Republicans -84.0% -85.0% -84.7% -87.1% -9.1% -10.0% -2.1% +11.4% Independents -51.9% -57.0% -50.6% -53.4% -65.5% -69.9% -63.3% -58.9% Source: BIGresearch, April 08 CIA (N=8180), May 08 CIA (N=8347), June 08 CIA (N=8351) & July 08 CIA (N=8361) *Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred ReichheldMcCain's score within his own party has increased thirteen and a half points to a double digit number (+11.4% v. -2.1% in June), indicating Republicans are getting the word out about their candidate. Obama's score has increased only slightly within his party at about a point and a half (+3% v. +1.6% in June), demonstrating a need to ramp up grassroots efforts. McCain has also gained some momentum among Independents; however, Obama's score still remains higher. Regarding which candidate people would vote for if the election were held today, it's too close to call with Obama getting 37.8% v. McCain's 36.8%. Independents appear to hold the key with almost one-third (31.8%) still undecided. If the Presidential Election were held today, who would you vote for?
All Adults 18+ Republicans Democrats Independents McCain 36.8% 74.7% 11.7% 29.0% Obama 37.8% 7.8% 66.1% 33.8% Undecided 20.7% 14.3% 18.6% 31.8% Other 4.7% 3.2% 3.7% 5.5% Source: BIGresearch, July 08 CIA (N=8361)To view data tables for presidential candidates' NPS, please click here: http://info.bigresearch.com/ About BIGresearch BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive, and media. BIGresearch conducts the Consumer Intentions and Actions (CIA) Survey which monitors more than 7,500 consumers each month. The CIA delivers fresh, demand-based information on where the retail consumer is shopping and their changing behavior. Unlike indicators based on past performance, this data brings intelligence on where the retail consumer is going, their intentions and actions. They also conduct the Simultaneous Media Survey (SIMM) of more than 15,000 consumers twice each year. BIGresearch's methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent. http://www.bigresearch.com
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