Chinese Satellite Market to Generate 5.3% Rate of Growth Despite Regulatory and Business Hurdles
Latest NSR Report Finds Transponder Leasing in China, Hong Kong and Macau Anticipated to Reach US$375 Million by 2013
| Source: NSR
CAMBRIDGE, MA--(Marketwire - July 15, 2008) - NSR today released its newest market survey
and forecast report: "China Satellite Markets: Assessment of Commercial
Satellite Transponder Demand in China, Hong Kong and Macau." This study
offers the most in-depth and detailed assessment of commercial C- and
Ku-band transponder demand in China available to the industry and drills
down into the details of the major market and application trends in the
region.
The report outlines the many regulatory and market hurdles facing the
mainland China market and provides a segmentation of capacity demand
between that provisioned by China's domestic satellite operator and foreign
satellite operators serving the country. Further, the inclusion of the Hong
Kong and Macau satellite capacity market is a critical facet to the
understanding of the overall mainland China assessment because these
markets cannot be treated in exclusion of one another. "The quantification
of overspill of television broadcasting signals nominally meant for the
Hong Kong, Macau or greater Asian market is critical to piecing together
the mainland China market," noted Patrick French, Senior Analyst for NSR
and author of the report. "Just one of the critical drivers for the market
is television broadcasters intentionally targeting the enormous illegal
satellite TV market in China."
Other key developments in China have been the consolidation of its domestic
satellites under one operator, China DBSAT, and the soon to be launched
national DTH service for China. "China is on the verge of finally
initiating a brand new industry, legal DTH satellite TV services, in the
coming months," said French. "As long awaited as this has been, there still
remain a number of key hurdles to get the ball rolling, not the least of
which being the still pending modification of Decree No. 129 to allow
Chinese nationals the right to purchase, install and receive television
services on a satellite dish." NSR projects that the development of the
Chinese DTH market will follow its own unique path, different than has been
seen to date in Western countries or parallel markets like India, and
should conservatively number nearly 3 million subscribers as of 2013.
"There is no doubt that with its enormous population and ethnic diversity,
skyrocketing cell phone and pay-television subscribership, and proactive
government efforts to bridge the digital divide in the country, China could
offer the most potential for new satellite transponder demand in all of
Asia," stated French. "Yet, NSR's assessment is that the challenges of
turning this potential into a reality that shows up on the bottom lines of
the region's satellite operators are very substantial, and the actual rate
of growth projected for the Chinese market, while respectable, certainly
falls short of what it could be."
About The Report
"China Satellite Markets: Assessment of Commercial Satellite Transponder
Demand in China, Hong Kong and Macau" is a multi-client report now
available from NSR. The report examines demand trends for video
distribution, Direct-To-Home, video contribution & occasional use
television, telephony & carrier services, broadband & narrowband VSAT
networking, and other services. For additional information on this report,
including a full table of contents and list of exhibits, please visit
www.nsr.com or call NSR at 617-576-5771.
About NSR
NSR is an international market research and consulting firm specializing in
satellite and wireless technology and applications. NSR primary areas of
expertise include satellite technology, IP applications, wireless
convergence and broadcast services. With extensive expertise in all regions
and a number of broadband sectors, NSR is a leading provider of in-depth
market insight and analyses.