Baseball Strategy and Marketing Insights Converge at Upcoming CMO Summit
All-Star Speaker Lineup Includes Former GM of the L.A. Dodgers and Top Marketing Execs From Companies Like Allstate, Levi's, Wal-Mart, ConAgra Foods and Marriott
BOSTON, MA--(Marketwire - July 15, 2008) - What does MLB player recruitment have to do with
data-driven marketing improvement? A lot, according to Paul DePodesta, the
former GM of the L.A. Dodgers and now Special Assistant for Baseball
Operations for the San Diego Padres. Profiled in the book "Moneyball" and
celebrated as a baseball operations wunderkind, DePodesta will keynote
Aberdeen's (NYSE: HHS) upcoming CMO Summit, a one-of-a-kind event that will
bring together senior marketing executives from some of the world's most
preeminent brands to share ideas, gain insights and build relationships.
Cathy Halligan, CMO of Walmart.com, Stephan Chase, VP of Customer Insights
at Marriott, Pablo Azar, VP of Marketing Strategy at Allstate, Patrice
Varni, VP of Marketing at Levi's,
and Kevin Doohan, Head of Interactive Marketing at ConAgra Foods, are just
a few of the executives lined up to speak at this year's event. Together
they will address the pressures that are top-of-mind for most CMOs. These
pressures include the need to harness the power of social media, precision
marketing, digital asset management, performance measurement and a host of
other technologies and business processes to achieve better return on
marketing investment, higher customer profitability and increased business
Leveraging Aberdeen's fact-based research around Best-in-Class marketing
performance, and set in a highly interactive environment, the CMO Summit
will take place September 4-5, 2008, in San Francisco. High-level knowledge
exchange from industry leaders and insights gleaned from tens of thousands
of marketing practitioners participating in Aberdeen research will combine
to make the CMO Summit an event unlike any other.
"This CMO Summit will complement our ever-growing library of fact-based
research with a groundswell of practical ideas and insights from some of
the world's foremost marketing leaders, who will discuss their challenges,
share their strategies, and offer candid advice to other marketing
executives from across multiple industry verticals," said Peter Ostrow,
VP/Group Director of the Customer Management Technology research practice.
"The result will be a plethora of actionable insights that attendees can
readily apply in the context of their own activities and situations."
For additional information on the summit or to register as an end-user
attendee, please visit http://www.aberdeen.com/events/live/CMO08.
Sponsorship is open for another 30 days for technology vendors/solutions
providers. Preview the event and walk through sponsorship benefits here:
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.