Contact Information: For More Information: Kasey Fleisher or Nicole DeByl LaunchSquad Phone: 415-625-8555 Email: brightroll (at) launchsquad (dot) com
BrightRoll Launches Online Video Advertising Seminar Series as Part of Nationwide Tour
Leading Video Ad Network to Shed Light on Best Practices for Effective Online Video Advertising in Six-Stop, Cross-Country Road Show
| Source: BrightRoll
SAN FRANCISCO, CA--(Marketwire - August 4, 2008) - BrightRoll, the largest branded video
advertising network, today announced the company's upcoming "All Eyes on
Video" seminar series designed to provide attendees with the industry's
most up-to-date information around smart online video advertising. The
seminars will focus on educating attendees about the burgeoning online
video advertising space and provide tools and best practices for creating
effective, scalable campaigns.
The series will be hosted by Tod Sacerdoti, BrightRoll's CEO, Charlie
Whittingham, the company's vice president of sales and John Durham, a media
thought leader and chairman of Catalyst, a media strategy firm. The group
will lead discussions with respected media planners and buyers around the
following pressing industry topics:
-- Where does video inventory actually live and how does quality impact
performance?
-- How can video advertising efforts be scaled for television-size
audiences online?
-- Which ad units deliver real value and which should be avoided?
-- How can video ads be optimized and which metrics are market benchmarks?
-- How can costs for services including ad serving premiums and rich media
fees be reduced?
-- What are the expectations vs. reality gaps in online video advertising?
"As online video advertising becomes less of a niche market and more of an
essential advertising medium, media buyers, clients and technology
providers must continue to educate themselves about the available options
and the power of video advertising," said Tod Sacerdoti, CEO, BrightRoll.
"As an ad network innovator, BrightRoll is at the forefront of a rapidly
growing industry and we're in a unique position to show advertisers how
they can leverage transparent, measurable and scalable video campaigns in a
brand-friendly environment."
Dates and locations for the upcoming events are as follows:
-- Tuesday, August 5 - W Hotel, Atlanta, GA
-- Wednesday, August 6 - W Hotel, Dallas, TX
-- Thursday, August 7 - The Funnel Mill, Santa Monica, CA
-- Tuesday, August 19 - W City Center, Chicago, IL
-- Wednesday, August 20 - Westin Copley Place, Boston, MA
-- Thursday, August 21 - Michael's, New York, NY
BrightRoll is the only advertising network wholly focused on matching
quality brand advertisers with the country's top branded media properties
to create compelling, high-touch campaigns for top-tier advertising and
publishing clients. BrightRoll offers media distribution through its
network of more than 500 branded publishers, and executes video campaigns
on 2/3 of the top 100 online media properties in the U.S.
For more information about any of the scheduled events, please contact the
BrightRoll PR team at: brightroll (at) launchsquad (dot) com
About BrightRoll
BrightRoll is the world's largest and most trusted video advertising
network, having served billions of advertisements since it was founded.
BrightRoll helps major brands and agencies execute "smart video ad
campaigns" across the industry's leading publishers, including two-thirds
of the top 100 online media properties in the United States. BrightRoll's
proprietary campaign execution, inventory management and advertising
delivery technology provide brands and agencies with the reach, frequency
and scalability needed to achieve their campaign goals. BrightRoll is a
privately held, venture-backed company and is headquartered in San
Francisco, California. BrightRoll offers its service at
http://www.brightroll.com.