Annual general meeting at BoConcept Holding A/S on 28 August


BoConcept Holding A/S

Central Business Registration No. 34 01 84 13

The annual general meeting of BoConcept will be held on

Thursday 28 August 2008 at 4 p.m.

at the company's office at Mørupvej 16, DK-7400 Herning (Base Camp).

Agenda:

1. Election of chairman of the meeting

2. Management's review

3. Presentation of the annual report

4. Approval of annual report, including decision on decharge for executive and  
   su-                                                                          
   pervisory boards as well as decision on distribution of profit or covering of
   losses according to the approved annual report                               

The board suggests a dividend of DKK 8 per share be paid for the 2007/2008 fi-
nancial year                                                                  

5. Election of supervisory board members

According to the articles of association the supervisory board members elected
at the general meeting must be re-elected on an annual basis. We suggest re-  
election of Svend Sigaard, Ebbe Jacobsen and Christian Majgaard               

6. Appointment of auditors

The board recommends reappointment of PricewaterhouseCoopers, state
authorised public accountant                                       

7. Suggestions from the board:                                                
   • Authorisation for the board to - before the next ordinary general meeting
     - buy back up to 10% of the company's share capital referring to article 
     48 of the Danish Companies Act                                           

8. AOB

The revised annual report, the agenda for the general meeting as well as the    
sugges- tions are available to the shareholders for examination at the company's
office as of 11 August 2008.                                                    

BoConcept Holding A/S

          Svend Sigaard          
Chairman of the supervisory board

Notice annual general meeting 11.08.2008 - 10/2008 Page 1 of 1

Attachments

fo110808_2_gb.pdf