Longitude Health Expands Executive Staff

SOMERSET, NJ--(Marketwire - August 12, 2008) - Longitude Health, Inc. (www.longitudehealth.com), provider of web-based, guided health and wellness solutions for mid-size, self insured companies, today announced the expansion of its executive team with the appointment of Jerilyn (Jeri) Jacobs as its Vice President of Business Development and Sales. The new appointment strengthens the company's core business functions with Ms. Jacobs' decade of new business growth experience in disease and wellness management.

Ms. Jacobs' extensive sales, operations and product development experience includes a decade with CIGNA in Philadelphia as vice president of new business acquisition and account management, where she was a leader in developing the disease and wellness market segment and was instrumental in capturing a significant share of the market during her tenure. She worked closely with leading public and private sector employers to create comprehensive health improvement solutions. Previously, Ms. Jacobs worked in the financial services sector for Reuters, JP Morgan and Merrill Lynch in a variety of financial, strategy and development roles.

"Jeri is an accomplished industry leader who understands how to best customize incentive-based health solutions to meet the unique needs of each employer's culture and capabilities," said Tracy Korman, president and CEO. "Jeri's strong business acumen in evaluating target opportunities and developing strategies to build enduring relationships is a tremendous competitive asset for Longitude Health."

Longitude Health focuses on mid-sized companies that are an often, overlooked victim of the healthcare crisis. Currently, companies in this category must allocate nearly 50 percent of their profits to providing healthcare, while employees lack clear and easy direction to establish a healthier lifestyle.

Ms. Jacobs explains why it's important to form a healthcare collaboration between employer and employee and the value Longitude Health brings, "Today's corporations have a vested interest within their primary asset -- employees. However, poor lifestyle choices and increasing health related costs are negatively affecting employee well-being and the company's balance sheet. Longitude Health brings a common-sense approach to lowering healthcare costs by enabling companies to professionally and privately promote a healthy lifestyle for employees with a comprehensive set of resources. These resources include: personal health guidance, flexible incentives, self-management tools, a peer support social network and Collaborative Care Support(SM) which integrates the oversight of each participant's primary care physician. The net results are healthier, more productive employees and lower health related costs."

About Longitude Health

Based in New Jersey and with operations in Missouri, Longitude Health (www.longitudehealth.com) is a privately held, investor-backed company offering comprehensive web-based, guided health and productivity improvement solutions for mid-size, self-insured businesses. Its flexible tools and holistic approaches provide incentives, integrate with primary care physician oversight and enable social networking support for a completely collaborative solution leading to sustainable, long-term, healthy life style habits. Longitude Health's MyHealthVillage.com portal and HealthGuides provide businesses with a highly-valued employee benefit while at the same time improving productivity and reducing health related costs. For further information on Longitude Health visit www.longitudehealth.com.

Contact Information: Contact: Jackie Abramian BridgeView Marketing for Longitude Health Tel: 207-439-0963 Mobile: 617-584-2580 Jackie@bridgeviewmarketing.com