Seasoned Health and Productivity Leader Joins in Fight to Lower Healthcare Costs for Mid-Sized Companies
SOMERSET, NJ--(Marketwire - August 12, 2008) - Longitude Health, Inc.
(www.longitudehealth.com), provider of web-based, guided health and
wellness solutions for mid-size, self insured companies, today announced
the expansion of its executive team with the appointment of Jerilyn (Jeri)
Jacobs as its Vice President of Business Development and Sales. The new
appointment strengthens the company's core business functions with Ms.
Jacobs' decade of new business growth experience in disease and wellness
management.
Ms. Jacobs' extensive sales, operations and product development experience
includes a decade with CIGNA in Philadelphia as vice president of new
business acquisition and account management, where she was a leader in
developing the disease and wellness market segment and was instrumental in
capturing a significant share of the market during her tenure. She worked
closely with leading public and private sector employers to create
comprehensive health improvement solutions. Previously, Ms. Jacobs worked
in the financial services sector for Reuters, JP Morgan and Merrill Lynch
in a variety of financial, strategy and development roles.
"Jeri is an accomplished industry leader who understands how to best
customize incentive-based health solutions to meet the unique needs of each
employer's culture and capabilities," said Tracy Korman, president and CEO.
"Jeri's strong business acumen in evaluating target opportunities and
developing strategies to build enduring relationships is a tremendous
competitive asset for Longitude Health."
Longitude Health focuses on mid-sized companies that are an often,
overlooked victim of the healthcare crisis. Currently, companies in this
category must allocate nearly 50 percent of their profits to providing
healthcare, while employees lack clear and easy direction to establish a
healthier lifestyle.
Ms. Jacobs explains why it's important to form a healthcare collaboration
between employer and employee and the value Longitude Health brings,
"Today's corporations have a vested interest within their primary asset --
employees. However, poor lifestyle choices and increasing health related
costs are negatively affecting employee well-being and the company's
balance sheet. Longitude Health brings a common-sense approach to lowering
healthcare costs by enabling companies to professionally and privately
promote a healthy lifestyle for employees with a comprehensive set of
resources. These resources include: personal health guidance, flexible
incentives, self-management tools, a peer support social network and
Collaborative Care Support(SM) which integrates the oversight of each
participant's primary care physician. The net results are healthier, more
productive employees and lower health related costs."
About Longitude Health
Based in New Jersey and with operations in Missouri, Longitude Health
(www.longitudehealth.com) is a privately held, investor-backed company
offering comprehensive web-based, guided health and productivity
improvement solutions for mid-size, self-insured businesses. Its flexible
tools and holistic approaches provide incentives, integrate with primary
care physician oversight and enable social networking support for a
completely collaborative solution leading to sustainable, long-term,
healthy life style habits. Longitude Health's MyHealthVillage.com portal
and HealthGuides provide businesses with a highly-valued employee benefit
while at the same time improving productivity and reducing health related
costs. For further information on Longitude Health visit
www.longitudehealth.com.
Contact Information: Contact:
Jackie Abramian
BridgeView Marketing for Longitude Health
Tel: 207-439-0963
Mobile: 617-584-2580
Jackie@bridgeviewmarketing.com