Source: BridgeView Marketing

VIRTERA's Consultative Services Improve Data Center Optimization for CooperVision Americas

World's Third Largest Contact Lens Maker Expects $250,000 in Annual Savings Leveraging Virtualization Technologies

SHELTON, CT--(Marketwire - August 12, 2008) - VIRTERA, a leading virtualization professional services and consulting firm specializing in maximizing virtualization ROI, today announced that CooperVision has selected its Server and Desktop Virtualization Solutions to reduce costs within their global data center and increase operational efficiencies.

Steve Baxter, Director of Regional IT for America's CooperVision explains his company's growing challenges and decision to virtualize the data center, "Our growth, both externally as well as internally was massive. The sheer number of new servers and their associated applications proved especially challenging as we attempted to reconcile our business expansion within the physical limits of our current infrastructure. We knew virtualization was a means through which we could effectively and intelligently approach our integration challenges."

Leveraging its vendor-agnostic Virtual Operations Framework (VOF) methodology, the VIRTERA team was called upon to perform a 30-day assessment of CooperVision's global server farm. As a result of this process, CooperVision was presented with a comprehensive report showing a mere seven percent utilization rate across all servers, along with a recommendation to virtualize select servers. This strategic initiative would enable the global corporation to achieve a 14:1 server ratio -- improving application availability and reducing overall maintenance.

"At this point we have a little over 100 servers virtualized with an additional 100 in queue for future migration. We also have several fairly mature clusters that are running both physical and virtual servers, as well as approximately 250 virtual desktops," says Baxter.

VIRTERA is also assisting CooperVision to retain greater visibility and control over server resource management, an area where according to Baxter, VIRTERA really excelled, "Historically, if we needed to add RAM to a server, it was an elongated seven-step process. Now with the help of VIRTERA, we're able to accomplish this process in just 15 minutes. System resources are 'virtually' available and can quickly be reallocated in real time or with a simple reboot process."

"We are very pleased that our unique consultative approach and comprehensive suite of virtualization professional services is enabling companies like CooperVision to realize the technical benefits of virtualization, while enabling them to achieve a clear and measurable return on their IT investments," said Howard Pavony, CEO of VIRTERA. "We created VIRTERA to bring virtualization solutions to valued customers like CooperVision, and look forward to continuing our mission to maximize virtualization ROI for mid-enterprise organizations nationwide."

About CooperVision

CooperVision, a unit of The Cooper Companies, Inc. [NYSE: COO], is one of the world's leading manufacturers of soft contact lenses. Dedicated to enhancing the contact lens experience for practitioners and patients, CooperVision specializes in lenses for astigmatism, presbyopia, and ocular dryness. CooperVision manufactures a full array of monthly, two-week, and daily disposable contact lenses featuring advanced materials and optics. For more information, visit


VIRTERA is a vendor agnostic, independent Information Technology (IT) professional services and consulting firm delivering virtualization technology solutions and services to companies nationwide. VIRTERA's proven Virtual Operations Framework (VOF) methodology uniquely ensures successful and rapid adoption of virtualization technologies while ensuring optimum return on organizations' IT investments. VIRTERA's team of certified IT architects and consultants develop, deploy and manage Virtual Infrastructure (VI) solutions designed to solve today's most challenging IT issues while its industry-unique Strategy group tests and analyzes virtualization trends across the entire virtual ecosystem. VIRTERA was founded in 2007 and is located in Shelton, CT. For more information, visit

Contact Information: Contacts: Shawn McDonald Vice President of Marketing VIRTERA (207) 363-3735 Dale Allaire BridgeView Marketing for VIRTERA (603) 766-3681