BOSTON, MA--(Marketwire - August 12, 2008) - With more than 2.5 million readers in over 40
countries, including 90% of the Fortune 1000, and 78% of the Global 500,
Aberdeen has reset the bar with its introduction of research.aberdeen.com.
The new research portal will allow businesses to quickly identify and
retrieve relevant research. The primary research reports are made
available without cost to line of business executives looking to take their
organization to the next level.
With a mission of educating end users to action, Aberdeen's fact-based
research provides insights into the activities, processes, methodologies,
and technologies that drive best-in-class performance. The new portal
offers benchmark studies across ten technology sectors including: Customer
Management, ERP & Finance, Global Supply Management, Human Capital
Management, Manufacturing, Product Innovation, Information Technology,
Retail, Service Management and Supply Chain Management. Aberdeen's research
educates readers on the critical issues and performance metrics that drive
best-in-class performance. For 20 years Aberdeen's research has
successfully guided corporations in ways that allow them to stay ahead of
the market, client expectations and the competition.
"Aberdeen's innovative and refreshing approach to delivering actionable,
objective research is redefining the research landscape. Over 1400
research reports will be made available to the marketplace this year, all
based on primary research from survey-based responses, and made available
at large to the end user community without cost," according to Stephen
Gold, President of Aberdeen. "This new research portal will provide our
readers with streamlined, 24/7 access to Aberdeen's complimentary research
as we continue to support our goal of educating users to action."
End-user organizations can immediately access Aberdeen's complimentary
research library by visiting
http://research.aberdeen.com. Research is made
available in part by the support of various organizations and institutions
that continue to support our efforts to bring research to the masses.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617)854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
David Kaupp
Aberdeen Harte-Hanks
(617) 854-5227
David.kaupp@aberdeen.com