BOSTON, MA--(Marketwire - August 12, 2008) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), announced the release of a new research study entitled "The Best Kept Secret of Top SMB Product Developers? Finding the Shortest Path to PLM," which finds that while the adoption of product lifecycle management (PLM) solutions is still in the minority among small to midsize enterprises (SMEs), those that are using it are seeing significant product development performance benefits. The report reveals that SMEs who deploy PLM see an average 18.5% improvement in product profit margins. However, Aberdeen also found a widespread misunderstanding of PLM and its capabilities that keeps many small and medium sized organizations from realizing the value of the solution, or even from exploring it at all. To address this confusion Best-in-Class SME companies look internally first.

"Prior to implementing PLM, Best-in-Class SME companies focus on understanding their current product development processes so they can identify where PLM will offer the most benefit. Starting with the problems they need solved clarifies how PLM will help them. They are also sure to have executive level involvement from the very beginning," observes Michelle Boucher, Research Analyst in Aberdeen's Product Innovation & Engineering practice. "Their approach pays off as their implementation costs are 74% lower than the Industry Average."

Navigating implementation challenges effectively can have a significant impact on the benefits an organization receives from its PLM solution. Aberdeen found that companies that implement PLM effectively report profit margins improvements that are 77% higher than those that fail to get it right. Aberdeen Group's "The Best Kept Secret of Top SMB Product Developers? Finding the Shortest Path to PLM" identifies the myths about PLM as well as the unexpected obstacles that SMEs encounter to provide a road map to deployment that will allow small and midsize companies to realize greater improvements than their competitors and often before them as well.

A complimentary copy of this report is made available due in part by the following underwriters: IBM, PTC, and Siemens PLM. To obtain a complimentary copy of the report, visit:

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About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

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Contact Information: Media Contact: Michelle Boucher Aberdeen Harte-Hanks (617) 854-5345