Contact Information: Media Contact: Jeff Zabin Aberdeen Harte-Hanks 617-854-5356 Jeff.zabin@aberdeen.com © 2008 Aberdeen Group, Inc., a Harte-Hanks Company 451 D Street, Suite 710 Boston, Massachusetts 02210-1928 Telephone: (617) 723-7890 Fax: (617) 723-7897 www.aberdeen.com
Chief Marketing Officer of Wells Fargo Rounds Out Speaker Lineup for Aberdeen's Upcoming CMO Summit
Speakers From Best Buy and Hewlett Packard Also Confirmed, Joining Marketing Leaders From Walmart.com, Allstate, Marriott, Levi's, Eastman Kodak, ConAgra Foods and Others
| Source: Aberdeen Group
BOSTON, MA--(Marketwire - August 13, 2008) - Aberdeen Group, a Harte-Hanks Company (NYSE : HHS ), today announced the addition of Sylvia Reynolds, the Chief Marketing
Officer of Wells Fargo, to its speaker roster for the Chief Marketing
Officer's (CMO) Summit taking place September 4-5, 2008, in San Francisco.
Reynolds, who leads the development of integrated marketing strategies
across eighty lines of business for the nation's fifth largest bank, will
deliver a presentation entitled "Boob Tube to YouTube, Guideposts for a New
Marketing Arena."
"We're thrilled that Sylvia Reynolds has agreed to join us," said Jeff
Zabin, Research Fellow in the Customer Management Technology research
practice. "It's the frosting on the cake of what has already shaped up to
be a world-class event for senior marketing executives eager to share
ideas, gain insights and build relationships."
Aberdeen is also pleased to announce the participation of Matt Smith, Vice
President of Customer Insight and Financial Services Marketing at Best Buy,
and Scott Ballantyne, Vice President of Consumer Direct at Hewlett Packard.
Reynolds, Smith and Ballantyne join an exceptional lineup of speakers that
include Cathy Halligan, CMO of Walmart.com, Stephan Chase, Vice President
of Customer Insights at Marriott, Pablo Azar, Vice President of Marketing
Strategy at Allstate Insurance Company, Patrice Varni, Vice President of
Marketing at Levi's, and Kevin Doohan, Head of Interactive Marketing at
ConAgra Foods.
The event keynote is Paul DePodesta, the former General Manager of the L.A.
Dodgers and now Special Assistant for Baseball Operations for the San Diego
Padres. Profiled in the bestselling book "Moneyball" and celebrated as a
baseball operations wunderkind, DePodesta will share his insights into MLB
player recruitment, which has more parallels to data-driven marketing
improvement than one might imagine -- as well, perhaps, as some predictions
for this year's World Series.
Leveraging Aberdeen's fact-based research around Best-in-Class marketing
performance, and set in a highly interactive environment, the CMO Summit
provides high-level knowledge exchange from industry leaders and insights
gleaned from tens of thousands of marketing practitioners participating in
Aberdeen research around such topics as social media, marketing performance
measurement, digital asset management and interactive marketing. For
additional information or to register as an end-user attendee, please visit
http://www.aberdeen.com/events/live/CMO08
Sponsorship is limited and is available for technology vendors/solutions
providers only. Select underwriters of the event include Saepio, EMC,
Socialtext and Design 2 Launch, a Kodak Company. Strategic partners include
the San Francisco Chapter of the American Marketing Association and
InsideCRM.com. Preview the event and walk through sponsorship benefits
here: http://www.aberdeen.com/events/live/CMO08/sponsors.asp
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen for insights that drive decisions. For
additional information, visit Aberdeen http://www.aberdeen.com or call
(617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or
go to http://www.harte-hanks.com.