Artificial Life Introduces MobileBooster Support for iPhone

Efficient Builds Management Enhances Productivity


LOS ANGELES and HONG KONG, Aug. 14, 2008 (PRIME NEWSWIRE) -- Artificial Life, Inc. (OTCBB:ALIF), www.artificial-life.com), a leading provider of mobile 3G broadband technology, participation TV, games and business applications, announced today that its mobile development tool MobileBooster now extends its support to the iPhone(r) and iPod(r) touch platforms.

A new extension module for MobileBooster enables support of iPhone and iPod touch embedded applications. MobileBooster maintains snapshot builds along with change logs for effortless release management during the development and testing phases. Clients and partners are provided restricted remote access to the automatically generated release site. Ad hoc build distribution profiles allow clients to review application and game builds as well as leave comments and feedback. The feedback is immediately available and can be labeled as feature or change requests with customizable priority tags.

The fluid integration of MobileBooster into the development cycle simplifies the management and overhead of maintaining builds and their associated meta information. The platform promotes a standardized development approach which limits errors and ambiguity while increasing efficiency.

Created by Artificial Life for mobile 2G/3G applications and games, MobileBooster is a development tool and platform that greatly facilitates the mobile roll-out process and enhances business effectiveness. The extended support to the iPhone and iPod touch platform adds value to this efficient tool. The Company is also using the Mobile Booster for all its internal iPhone(r) product developments.

*iPhone and iPod touch are trademarks of Apple, Inc

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB: ALIF) is a public US corporation headquartered in Hong Kong, with additional offices in Berlin (EMEA headquarters) and Tokyo. As a leading, full-service provider of mobile 3G+ technology, mobile participation TV, mobile gaming, content and business applications, Artificial Life provides 2D and 3D multi- and singleplayer rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit www.artificial-life.com or the company's m-commerce portal at www.botme.com.

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on March 13, 2008. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.



            

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