Contact Information: For Additional Information, Contact: Mo Owens, CEO or Robert H. "Bob" Fain III, COO EQ Labs, LLC 4405 W. Sunset Road Las Vegas, NV 89118 TEL: 702-454-0037 Email: patcoinc@cox.net
EQ Smart Energy Drink(R) Joint Ventures With WFC USA as Sponsor for International Grappling Tournament
| Source: River Creek Holdings, Inc
LAS VEGAS, NV--(Marketwire - August 15, 2008) - EQ Labs, LLC, the manufacturer and
distributor of EQ Smart Energy Drink® (effervescent) tablets (PINKSHEETS : RVCK ) has agreed to joint venture with WFC Grappling USA (WFCGUSA). The
event will take place at the Sun Dome in Tampa, FL, on August 16, 2008.
Accomplished and renowned Mixed-Martial Arts' (MMA) legends such as Marcos
Flores, the WFCGUSA Director, and Dan "The Beast" Severn will again head up
this premier grappling speculator. This event guarantees to exceed the
action and excitement of the previous two tournaments, considering an array
of some of the world's top gladiators from various martial arts disciplines
will participate. Viewers will have an opportunity to observe the best of
the best in action, as the WFCGUSA continues to attract some of the best
and most renowned MMA fighters from the most prestigious fighting schools
on a national and international basis. According to businessman, Kia
Dodaro, the owner of Las Vegas-based LA Gyms, who also has partnerships in
the Mixed Martial Arts World Fighting Championships, and EQ Labs, LLC,
"many of the participants in this event view it as an opportunity to
validate themselves as grapplers in particular, despite the fact that they
are already established their reputations in MMA in general."
Grappling, which is the act of engaging in close hand-to-hand combat, is a
staple of mixed-martial arts combat which entails handling and controlling
an opponent without the use of striking; typically through the application
of various holds, and counters to hold attempts. In this form of fighting,
the prevailing combatant either forces his opponent into voluntarily
submission, the referee stops the match in favor of the dominating fighter,
or the judges can declare the winner. Fighters from various martial arts
systems utilize a compilation of grappling techniques and strategies (such
as throws, joint locks, and pinning techniques) to force an opponent to
submit (agree to defeat). Believed to have originated in Japan, grappling,
a derivative of Judo (and sometimes referred to interchangeably as either
Judo or Jujutsu), gained acceptance in countries outside of Asia during the
early part of the 20th Century. Different practitioners modified this
martial art (or sport, as it is sometimes referred) throughout the 20th
Century. As an example, the Graci Family of Brazil developed what is
presently referred to as Graci Jujutsu, which is considered to differ from
Brazilian Jujutsu, its predecessor. During the 1990s Horace Graci's success
in the early Ultimate Fighting Championships inspired many of today's
successful MMA fighters to adopt the unique Graci Jujutsu model, although
numerous other styles will be represented in the upcoming tournament.
According to Dodaro, "It has been interesting observing MMA fighters from
different systems, as they embraced grappling. A significant number of our
fighters come to MMA with an opinion that their particular form is superior
to another, but quickly learned two things: 1) No one system is better than
another, the preparation and heart of the fighter are most crucial to
success; but 2) In order to succeed in MMA, all fighters will invariably
find themselves on the floor, and the fighter best proficient in grappling
will probably prevail."
EQ Labs, LLC's CEO, Maurice "Mo" Owens, stated, "We are pleased to be the
exclusive energy drink sponsor for this action-packed event. Having
sponsored MMA events in the past, this provides increased brand exposure
for our product to this segment of the market. Our sponsorship decisions
are based on the relevance of the event to the impact we can make.
Athletes and fans are still in search of energy drink alternatives to those
existing on the market. In fact, a significant number of our consumers
already use EQ Smart Energy Drink® prior to workouts or participating in
sports competitions. With iBNSports.com broadcasting the tournament over
the Internet, our exciting product will gain greater exposure and educate
viewers of the fact that [better] options exist than those they have become
accustomed to purchasing. EQ is the "smart energy drink" because of its
ingredients, effectiveness, taste, and convenience of use."
iBNSports.com will broadcast the tournament free of charge over the
Internet at approximately 11:00 a.m. until the last match ends at
approximately 6:00 p.m. Eastern Daylight Time.
"These contestants take this event very seriously," stated Dodaro, a
partner in MMAWFC, and EQ Labs, LLC investor, and the owner of LA Sports,
Inc., a Las Vegas-based MMA training facility. "When people travel long
distances (at their own expense) to compete, they arrive with a goal of
making their trip worthwhile -- to win," he added. (NOTE: WFC Grappling,
USA and the MMAWFC are different business entities.)
EQ Smart Energy Drink® tablets will be in abundance at the tournament.
Several thousand tablets will be given away to spectators and contestants.
In fact, it is not uncommon to see a significant number of the competitors
dropping 1 - 2 tablets of the product into their water immediately
preceding their match because of the extra energy they rely on it to
provide. Also, the key appeal of EQ Smart Energy Drink® tablets to
athletes is that it does not contain any harsh or illegal ingredients
because it consists primarily of a mixture of vitamins, and natural
ingredients.
"Our company continues to distribute our energy drink tablet at venues like
this, and recognize it as a viable platform for promoting the brand,"
stated Keith Beall, EQ Labs, LLC's publicity and promotions director. "We
are already engaged in major initiatives consisting of advertising and
distribution strategies that will result in increased brand awareness over
the coming months throughout the U.S., Mexico, and other parts of Latin
America. Events like this grappling tournament and our previous sponsorship
of MMA matches, Sumo Wrestling and even on and off-track race car driving
have also proven to be of tremendous benefit," he went on to say.
About EQ Smart Energy Drink Tablets
EQ is instant energy in any beverage, consisting of a blend of essential
vitamins, Gingko Biloba and caffeine keeps you going any time, day or
night. EQ is all about energy and living the All-American Lifestyle.
EQ is a great addition to your favorite beverage and mixable to your taste.
Drop an EQ into water or any drink (alcoholic or non-alcoholic). Let it
effervesce and you immediately have yourself an energy drink. Want a light
taste? Use less EQ. Need a stronger flavor? Use more EQ! Either way, the
concept is easy. Get adventurous and get creative.
The product is a thin effervescent tablet that is sold in foil packets of
individual tablets or either tubes of six tablets. Essentially, one can
place a tablet or tube of this product in their pocket or purse and
immediately have an energy drink available in the short amount of time that
it takes for the tablet to dissolve. Try carrying around six cans or
bottles of energy drinks and you will see why EQ Labs encourages consumers
to "Think Outside the Can."
Initially created by a leading and reputable company that produces
flavoring for children's medications throughout the globe, EQ's formula was
invented to consist of FDA-approved ingredients that are not as harsh or
overbearing as some of the energy drink products on the market, and
[rightfully] dubbed the "Smart Energy Drink."
Effervescent products have been appreciated and trusted in European
countries for years. During this new millennium, novel products like the EQ
Smart Energy Drink® tablet are consistently gaining acceptance and
popularity in North and South America. They are penetrating the $8.5
billion energy drink industry at a noteworthy level.
EQ Smart Energy Drink® (effervescent) tablets already enjoys a presence
in several thousand national retail outlets, after only 16 months of
operation. During this short period of operation, the company has
experienced noteworthy milestones. Additionally, distributor agreements
with national convenience store chains like
7-Eleven or Rite Aid/GNC, the increasing demand for EQ is already being
met. EQ Labs LLC is presently engaged in formal dialogues with other
national distributors that will result in product availability in 80% if
the Top-100 convenience stores and three of the Top-5 retail pharmacy
chains by the end of the 2009.
Headquartered in Las Vegas, NV, a city that never sleeps, the product is
already in demand on the U.S. West Coast, but equal appeal and demand
exists on the U.S. East Coast, in places like Miami, Tampa, and Atlanta.
Additionally, college students, truck drivers, and business professionals
lust after EQ because they know that allows them to work and party for
longer periods. When mixed with alcohol, hangovers are almost non-existent.
"We've monitored our sales, and have noticed that our sales consistently
increase when the season arrives for students to study for final exams.
They know and trust it," stated Michael Villa Jr., EQ's Sales Director.
A correlation exists between Villa's statement when comparing the company's
sales activity in relation to its earlier advertising and marketing
expenditures. As an example, the product was formally introduced to some 36
major university campuses in its early days. College representatives were
hired to introduce [give away] samples of the product on their campus
across the U.S. "Once we discontinued giving away samples, we were
inundated with requests (through our web site) to sell them the product.
Last year, during the Spring Break season, we had to hire extra help to
adequately respond to these requests, because they wanted to use EQ as a
party supplement. That led us to adopt the slogan, 'You Gotta Have It!"
said Villa.
Since its founding, EQ Labs, LLC has expended a significant amount of funds
to advertise and promote this leading effervescent energy product. National
radio commercials have been produced in English, Spanish and Portuguese by
Emmy Award winning producer, Reggie LaFrance. During 2007-08, full-page ads
appeared in the programs of all major sports publications at the
professional and collegiate levels in football, basketball, baseball, and
hockey. Additionally, the company's exclusive sponsorship of major
competitions in Mixed-Martial Arts, Sumo Wrestling, Beach Volleyball, and
auto racing has added value to the EQ brand because the product was
advertised nationally in Mexico, as well as being shown on ESPN (which
exposed the product to over 25 million viewers). Most recently,
representation contracts were secured with NFL All-Pro, Michael Pittman,
and NASCAR's Chase Montgomery, who is the youngest winner in Daytona 500
history. In November 2007, EQ Smart Energy Drink® sponsored a driving
team in the prestigious Baja 1000, and won the 1st Place Award, and
acquired hero status in Mexico. (See: "EQ Smart Energy Drink Attains Hero
Status in Mexico."
http://www.prnewsnow.com/Public_Release/Finance/170488.html)
"EQ Smart Energy Drink® is in the fast lane. With a management team that
leaves nothing to chance, distribution partners that dominate the retail
chain markets, a marketing and advertising program that converts skeptics
to loyal consumers, and an increasing cadre of successful athletes or
public icons to endorse the product, EQ Labs, LLC continues to realize new
successes (increased sales) with each new day, as consumers increasingly
Think Outside the Can! " added Mo Owens.
Forward-Looking Statements
Certain statements in this release, and other written or oral statements
made by the company, including the use of the words "expect," "anticipate,"
"estimate," "project," "forecast," "outlook," "target," "objective,"
"plan," "goal," "pursue," "on track," and similar expressions, are
"forward-looking statements" and are subject to known and unknown risks,
uncertainties, and/or other factors that may cause actual results,
performance, or achievements of the company to be different from those
expressed or implied. The company assumes no obligation and does not intend
to update these forward-looking statements.
For additional information on EQ Smart Energy Drink®, visit:
www.drinkeq.com
www.myspace.com/eq4u
EQ Smart Energy Drink® is the registered trademark of EQ Labs, LLC. All
rights reserved. July 2008