Contact Information: For more information, contact: Julie Redard Sterling Commerce (978) 513-6386 Jamie Leicht Fleishman-Hillard (619) 237-7711
Sterling Commerce Provides Order Fulfillment Foundation for New DSW.com
DSW Inc. Uses Sterling Order Management to Create World-Class On-line Shopping Experience
| Source: Sterling Commerce
COLUMBUS, OH--(Marketwire - August 18, 2008) - Sterling Commerce, an AT&T Inc. (NYSE : T )
company, today announced that DSW Inc., one of the fastest growing
specialty footwear retailers, has implemented Sterling Order Management as the order fulfillment foundation for the new DSW.com, which launched June
3, 2008. The Sterling Commerce solution for DSW delivers a superior order
fulfillment and customer service experience by orchestrating the enterprise
order management process.
"At DSW, we understand that the future of retailing is delivering on a
cross-channel vision that will enable customers to have a superior shopping
experience with our brand no matter which channel they choose," said Jon
Ricker, chief information officer at DSW Inc. "We have that vision, and
are excited about our first step, the new DSW.com site, that lays the
foundation that will enable DSW to achieve new levels of innovation in how
we serve our customers."
Sterling Order Management orchestrates the enterprise order management
process, providing a contextual, unified view of the order. This view,
used by DSW's Call Center, not only improves efficiencies throughout the
order lifecycle by ensuring the right information is accessible and
actionable for those who need it, it also captures exceptions by leveraging
a proactive events management and alert notification modeler to ensure
customer orders are complete, accurate, and timely.
"DSW is a great example of how traditional brick-and-mortar retailers can
innovate with cross-channel as a way to differentiate themselves in the
market," said Jim Bengier, global retail industry executive at Sterling
Commerce. "Sterling Commerce is pleased to have played the role as a
trusted advisor for DSW in this effort, not only by providing our
solutions, but by bringing in partners such as AT&T Hosting and Application
Services to help DSW accomplish their goals."
AT&T delivers managed hosting services for DSW.com and its full commerce
suite, including Sterling Order Management. DSW also used Sterling
Commerce Gentran Integration Suite (GIS) as the enterprise service bus that
provided a robust and scalable enterprise application integration layer that enabled
disparate systems to work together. Functioning as an integration hub, GIS
provided connectivity and a business logic layer that could be used to
build in business rules to meet DSW's unique process requirements.
Sterling Order Management is part of the Sterling Selling And Fulfillment
Suite, a suite of cross-channel
applications that enable seamless execution of order
offer/capture/management processes across multiple channels and facilitate
all aspects of fulfillment, including
transportation management, warehouse management, and holistic supply chain visibility. Gentran Integration Suite provides a
standards-based integration platform that enables systems and applications
to seamlessly interact with each other automatically and dynamically. It
integrates information flows across the most complex enterprises, with
support for messages and files of all sizes, and more than 200 technology
and application adapters.
About Sterling Commerce
Sterling Commerce, an AT&T Inc. company (NYSE : T ), helps customers thrive
in a global economy by connecting their business communities, processes,
people, and technology. More than 30,000 customers worldwide -- including
82 percent of the Fortune 500 -- use Sterling Commerce solutions for business process integration, multi-channel
selling, and supply chain fulfillment to improve profitability inside and outside
their company walls. Headquartered in Columbus, Ohio, Sterling Commerce
has offices in 19 countries and most major cities around the world. More
information on the company can be found at www.sterlingcommerce.com.