ELGIN, Ill., Aug. 20, 2008 (GLOBE NEWSWIRE) -- After two decades in business, the publisher and staff of Village Profile(r), parent company of College Town Profile(tm), continues to reinvent the custom publishing industry.
Its latest innovation brings the traditional campus/community profile from the dorm room desk to computer desktops across the campus, by converting the full-color print publication into a digital version online and on CD, through its Traditional-to-Digital(tm) Convergence Publishing Program(r).
Case Western Reserve University in Cleveland, Ohio, with nearly 10,000 students, was one of the first universities in the U.S. to employ the College Town Profile(tm) Convergence Publishing Program(r).
Case Western's Office of Student Activities and Leadership partnered with College Town Profile(tm) to produce a brand-new campus/community profile. The University of Missouri published its first campus/community profile with College Town Profile(tm) just months ago. The University of Arkansas Campus/Community Profile will be printed in the next few weeks and the Texas A&M University Campus/Community Profile is slated to be published this fall.
With an ever-increasing number of institutions, businesses, and organizations -- local as well as national marketers -- jumping on board the online train, the College Town Profile(tm) digital publishing programs are getting close scrutiny by colleges and universities nationwide. All available at no cost to Universities...
"According to a survey by the American Advertising Federation, forty-two percent of those surveyed cited online media as offering the highest return on investment of any form of media." (Just an Online Minute, MediaPost, June 19, 2006).
As one of the early adopters of communication technology, Village Profile(r), the parent company of College Town Profile(tm), (now the nation's largest Chamber publisher; its roster of clients numbers more than 1,400) continued to expand on traditional Chamber publishing and was the first, in 1995, to put its publications on the Internet at www.villageprofile.com.
In 2002, Village Profile(r) raised the bar again when it introduced eBooks; and again in 2003 with the introduction of its exclusive Convergence Publishing Program(r), which introduced the exciting possibilities available through wireless communication technology.
Now, the Village Profile(r) publishing subsidiary College Town Profile(tm) brings its Convergence Publishing Program(r) sophisticated communications tools to college campuses nationwide.
The entire editorial content of the print magazine or map is duplicated online as a bonus publication website and as free eBooks downloadable to computer desktops. The most dynamic component of the program provides wireless access to the entire university directory -- faculty AND administrative staff -- accessible via web-enabled cell phones, smart phones and other wireless devices through the College Town Profile(tm) mobile portal at www.vpmobile.us.
Since these convergence programs have debuted, more benefits have been added to the university's "communication tool box." The College Town Profile(tm) Traditional-to-Digital(tm) Convergence Publishing Program(r) makes it easy for consumers worldwide to connect to your university 24 hours a day, seven days a week. The NewView eBook(r) for Case Western Reserve University can be previewed online at www.collegetownprofile.com.
And, the College Town Profile(tm) new Mobile Map Publishing Program(tm) provides wireless access to a mobile business directory of participating advertisers. Advertisers also get wireless links to their websites; business locator maps; and real-time direct dial-up via cell and smart phones. The University gets wireless links to its university directory and Campus Locator Maps.
For more information visit www.collegetownprofile.com to learn more about our Convergence Publishing Program(r) for Universities and Colleges; and www.villageprofile.com to virtually visit more than 1,400 communities that are now online on the Community Profile Network(r). Or, email or call David Harris, Vice President at 800-600-0134 ext. 664, or e-mail: dharris@collegetownprofilemail.com, to arrange a personal presentation.
The Village Profile logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=4616