Contact Information: Contacts: Doug Larson Chief Executive Officer Eldorado Artesian Springs, Inc. 303-499-1316 Jay Pfeiffer Pfeiffer High Investor Relations, Inc. 303-393-7044
Eldorado Artesian Springs Retains Organic Food Brokers to Open New Western Markets for Company's Growing Product Line
| Source: Eldorado Artesian Springs
LOUISVILLE, CO--(Marketwire - September 4, 2008) - Eldorado Artesian Springs, Inc. (OTCBB : ELDO ) today announced that it has retained Organic Food Brokers to expand
the Company's distribution throughout the Rocky Mountain Region and to the
West Coast. Organic Food Brokers, which represents many leading organic
brands, becomes the Company's first broker focused outside of Colorado.
The Company will represent Eldorado Artesian Springs to the natural,
conventional and mass retail markets.
Doug Larson, president and CEO, said growing demand for the Company's new
Organic Vitamin Charged Spring Water as well as strong sales of core spring
water offerings led management to expand its broker representation with an
eye toward opening new Western markets and accelerating overall sales
growth.
"Our decision to expand distribution outside of our traditional markets is
based on growing sales momentum, highlighted by our first $1.0 million
month in July and by steadily growing demand for our new organic products,"
Larson said. "Organic Food Brokers is a premier name in the organic
segment and is well positioned to represent our products to its clients
throughout the Western United States. This decision is a key element of an
aggressive growth strategy designed to establish Eldorado Artesian Springs
as a national player in the enhanced spring water business."
Larson added that Organic Food Brokers will also assume management of the
local and regional food broker network with the goal of adding a
significant number of new retail outlets for Eldorado's enhanced spring
water products over the next 12 months in the Western and Southwestern U.S.
Additionally, they will leverage the nation's largest natural foods
distributor, adding four additional distribution centers on the West Coast,
which service 8,000 retail outlets.
Organic Food Brokers (OFB), based in Boulder, Colorado, is one of the
nation's largest food brokers, specializing exclusively in the organic and
natural foods segment. OFB's web site is
http://www.organicfoodbrokers.com. Products the Company represents
generate more than $1.5 billion in annual sales. OFB's clients include Two
Moms in the Raw Organic Raw Granola and Snack Crackers, Ceres Organic
Harvest/SoyaToo Whip Topping, Chuao Chocolatiers, Raw Revolution Organic
Live Food Bars, 3rd Street Chai, Bellwether Farms Sheep Milk Cheese and
Yogurt, Carr Valley Cheese's Award Winning Artisan Cheese, Detour Activity
Bars, Eldorado Natural Spring Water and Eldorado Organic Vitamin Waters,
Fifibears Organic Frozen Baby Food, Grassland Dairy Products/Wuthrich Award
Winning Butter, Grandma Lucy's Organic Pet Treats, Modmix Organic Cocktail
Mixes, Nairn's Oatcake Crackers and Biscuits, Nurture by Nature Organic
Ready to Drink Yerba Mate and Sunshine Burgers.
The Company's Organic Vitamin Charged Spring Water was the subject of a
feature story on CNBC's PowerLunch program (a replay of the video is
available at http://www.eldoradosprings.com).
About Eldorado Artesian Springs, Inc.
Eldorado Artesian Springs, Inc. is a leading bottler, marketer, and
distributor of natural spring water beverages in the Rocky Mountains. The
Company's growing product portfolio includes the nation's only Organic
Vitamin Charged Spring Water, which was recently introduced in six flavors
and has generated strong market acceptance. The Company also markets
five-gallon and three-gallon bottles of water directly to homes and
businesses, national retail grocery chains, and regional distributors.
Additionally, the Company markets its water in smaller, more convenient
size packaging to retail food stores. The source of the natural spring
water is located on property owned by the Company in Eldorado Springs,
Colorado. More information about the Company can be found at
http://www.eldoradosprings.com.
Safe Harbor Statement
Some portions of this press release, particularly those describing
Eldorado's goals and strategies, contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. While
Eldorado is working to achieve those goals and strategies, actual results
could differ materially from those projected in the forward-looking
statements as a result of a number of risks and uncertainties, including
difficulties in marketing its products and services, need for capital,
competition from other companies and other factors, any of which could have
an adverse effect on the business plans of Eldorado, its reputation in the
industry or its expected financial return from operations and results of
operations. In light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Eldorado that it
will achieve such forward-looking statements. For further details and a
discussion of these and other risks and uncertainties, please see our most
recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities
and Exchange Commission, as they may be amended from time to time. Eldorado
undertakes no obligation to publicly update any forward-looking statement,
whether as a result of new information, future events, or otherwise.