Motörhead Frontman Lemmy to Launch Own Private Army Inside Virtual World Entropia Universe
British Heavy Metal Legend LEMMY Set to Rock Entropia Universe With Unveiling of Rock Stadium and Castle
GOTHENBURG, SWEDEN--(Marketwire - September 9, 2008) - Mindark, developer and operator of
Virtual World Entropia Universe, and rock icon Lemmy from Motörhead, today
announced a partnership in which Lemmy and his band will team up with
Mindark to create Motörhead Stadium and Lemmy's Castle within Entropia
Universe. The Stadium and Castle are being built utilizing the
award-winning CryENGINE®2 graphics engine. This will be the virtual
universe's first major virtual rock arena and castle that will enable fans
to hear exclusive music as well as battle Lemmy's Guardians in hopes of
joining his private Virtual Army. Lemmy's Castle will be defended by
Guardians, some of whom when defeated, will drop rare and valuable
Motörhead Armor Parts. Fans must collect a full set of Motörhead Armor in
order to gain entrance to the inner sanctum of Lemmy's Castle and be
eligible to join Lemmy's private Army.
Army Privileges will include: the ability to chat with Lemmy online in the
army's private chat channel, and the opportunity to compete in special
quests and events to win both real and virtual Motörhead merchandise. Among
the cool prizes will be an exclusive trip to Los Angeles for drinks with
Lemmy at the famous Rainbow Bar and Grill on Sunset Blvd.
"The Motörhead Stadium and Lemmy's Castle will add great diversity to
Entropia Universe when we launch the upgraded version of Entropia Universe
using CryENGINE®2," says David Simmonds, Business Development Director at
Mindark.
Fans can already download the free software online at Entropia Universe and create a unique
avatar which will then be used to visit Motörhead Stadium, where they can
view exclusive Metal and Rock concerts, pre-recorded or broadcast live from
around the world. In addition to the live music, fans will be able to
create their own social networks and fan clubs, battle Monsters to earn
real cash, and even manufacture and sell collectable Virtual Rock
merchandise.
Entropia Universe is the first virtual world with a real cash currency that
has a fixed exchange rate with the US dollar. Avatars develop professional
skills to assist them in gathering natural resources to sell, trade and
manufacture. In 2007 alone, the real cash turnover between players in
Entropia Universe exceeded $400,000,000 USD! In an era of declining record
sales, Entropia's Real Cash virtual platform offers bands, artists, labels
and studios an entirely new and extremely valuable method to monetize their
content.
Motörhead is no stranger to video games, having recently provided a number
of tracks for the hit console game Guitar Hero. Motörhead is currently
touring the world promoting their new album "Motörizer." Fans eager to
visit the stadium and castle can go to www.JoinLemmysArmy.com or
www.MotorheadStadium.com to pre-register and claim some Limited Edition
Virtual Motörhead gear.
Mindark will launch Motörhead Stadium and Lemmy's Castle in conjunction
with the launch of the upcoming CryENGINE®2 powered Entropia Universe.
About Motörhead
Motörhead is widely considered one of greatest and most influential Heavy
Rock bands in the world. Formed by Lemmy Kilmister in 1975, the Grammy
Award winning band has toured continuously for over 30 years, they have
recorded 20 studio albums and one of their most well known songs, "Ace of
Spades," is #3 on VH1's List of top 100 metal songs of all times.
About Entropia Universe
Entropia Universe was launched in January 2003 and has grown to over
750,000 registered accounts from over 200 countries. Its business model is
entirely unique as the client software is free to download from the
internet and there are no monthly subscription fees. As the only virtual
universe with a real cash economy whose currency, the PED, has a fixed
exchange rate of 10:1 with the US Dollar, Entropia Universe provides a
means for new players to immediately start exploring and earning real cash
without having to deposit money. A key feature is that the funds acquired
in Entropia Universe can easily be withdrawn into real-life cash.
Entropia Universe is a registered trademark of Mindark PE AB. Mindark
supports and monitors the services and maintenance of the Entropia Universe
platform. The real cash economy business model has been very successful and
Mindark PE AB has been profitable since 2004. The 2007 turnover of Entropia
Universe was over 400,000,000 US Dollars.
For more information, please visit www.entropiauniverse.com. For more
information about Entropia Universe's developer, Mindark PE AB, please
visit www.Mindark.com.
Contact Information: Media Contact:
Christina Hwang
Terpin Communications
(310) 821-6100 x104