Contact Information: For more information please contact: Europe Ben McDermott Amobee Media Systems +44 208 849 8867 Americas Margaret Huang Atomic Public Relations 415-402-0230
Amobee Media Systems Signs a Global Framework Agreement With Vodafone
| Source: Amobee Media Systems
LONDON--(Marketwire - September 9, 2008) - Amobee Media Systems, a world leader in advertising
solutions for mobile, has signed a Global Framework Agreement ('GFA') with
Vodafone, the world's leading international mobile telecommunication group.
The agreement establishes the terms and conditions for the supply of the
Amobee media system solution to any one of the Vodafone operating companies
and partners worldwide.
"Vodafone is a leading global top-tier operator, and we are very pleased to
serve as one of the primary mobile advertising suppliers," said Patrick
Parodi, Chief Marketing Officer for Amobee Media Systems. "The mobile
screen as the new advertising medium of the 21st century will revolutionize
how advertisers reach consumers worldwide, and we're committed to help
Vodafone grow its mobile advertising business globally."
The Amobee Media System is a single point of contact for effectively
tapping into the emerging opportunities in mobile advertising and buying
highly valuable mobile advertising inventory. Its state-of-the-art campaign
management, targeting, reporting and ad-selection capabilities give media
agencies and advertisers the ability to easily deploy and track tactical
campaigns to maximize return on investment.
"Amobee's solution can help advertisers successfully execute their brand
communications strategies on mobile," said Frank Boulben, Director of
Strategic Marketing and Commercial Planning, Vodafone Group. "The Amobee
media system already effectively supports a number of our operating
companies as they execute on their mobile advertising strategies."
Amobee works with Vodafone in Spain, Greece, Italy and the Czech Republic,
delivering advertising on Vodafone live! as well as services such as
ad-funded peer-to-peer SMS and games. Vodafone became a minority strategic
investor in Amobee Media Systems at the end of 2007.
About Amobee Media Systems
Headquartered in Redwood City, California, Amobee Media Systems is the most
deployed telco-grade ad-serving solution. Amobee is dedicated to mobile
operators, allowing them to dynamically insert advertising impressions in
all forms of mobile communication and content: WAP Browsing, Video & Music,
SMS, MMS, applications and Games. Amobee's complete ad serving solution is
designed to facilitate the launch of advertising campaigns for brand
building, direct response and lead generation campaigns helping mobile
operators and their subscribers "get more for less." The company enjoys
financial backing from some of the biggest names in venture capital: Accel
Partners, Sequoia Capital, and Globespan as well as strategic investments
from Motorola, Cisco and two leading operators: Vodafone and Telefonica.
About Vodafone
Vodafone is the world's leading international mobile communications group
with approximately 269 million proportionate customers as of 30 June 2008.
Vodafone currently has equity interests in 27 countries across five
continents and over 40 partner networks worldwide. For more information,
please visit www.vodafone.com