Eldorado Artesian Springs Adds Two Kroger Chains -- King Soopers and City Market -- to Western Distribution of Its Organic Vitamin Charged Spring Water
LOUISVILLE, CO--(Marketwire - September 11, 2008) - Eldorado Artesian Springs, Inc. (OTCBB: ELDO) today announced that two grocery divisions owned by The Kroger Co.
have become the latest major chains to offer Eldorado's Organic Vitamin
Charged Spring Water.
King Soopers, with 141 stores, and City Market, with 38 stores, both are
major players in the Colorado market and plan to carry all six flavors of
Organic Vitamin Charged Spring Water.
Promotions of the Organic Vitamin Charged Spring Water are planned for
September 14, 2008, at the Fiestes Patrias in Denver's Civic Center Park --
a large community event that is co-sponsored by King Soopers and Eldorado
Artesian Springs. Eldorado will be offering free samples and distributing
coupons for Organic Vitamin Charged Spring Water as well as the Company's
flagship Natural Spring Water produced from its artesian spring in nearby
Eldorado Springs, CO. In conjunction with that event, beginning on
September 24, 2008, Eldorado products will be offered on sale on high
visibility end-aisle displays in 85 King Soopers and City Market stores.
The same stores will be offering free samples on September 27, 2008.
"We are delighted to welcome King Soopers and City Market to our growing
list of grocery and retail customers offering Organic Vitamin Charged
Spring Water in the Rocky Mountain Region," said Doug Larson, president and
CEO of Eldorado Artesian Springs. "Both King Soopers and City Market are
high profile organizations in the Western U.S., known for their commitment
to carrying high quality products and supporting regionally-based companies
such as Eldorado Artesian Springs."
"King Soopers has been a customer for our flagship spring water products
for several years, and we are looking forward to working with them to roll
out our Organic Vitamin Charged Spring Water," said Kate Janssen, VP Sales
for Eldorado. "Our on-premise sampling programs will be effective in
raising awareness of the product's award-winning spring water taste and
unique organic sweetener, which we believe is superior to competing
products that use high fructose sweeteners. We have seen these sampling
initiatives significantly boost sales in previous programs and believe we
can achieve similar results with King Soopers and City Market."
The Organic Vitamin Charged Spring Water is also available in Albertson's,
Vitamin Cottage, K&G (Jenny's Markets), and one of the nation's premier
natural foods supermarkets. The product, which has superior taste and a
unique organic component, is available to more than 2,000 other retail
outlets, convenience stores and
on-premise locations by distributors UNFI and US Food Service.
The product line includes six flavors: Peach/Mango, DragonFruit, Black
Raspberry, Pink Passion Guava, Sicilian Orange and Strawberry/Blueberry.
All flavors have recently been reformulated to use 16 grams of organic cane
sugar per serving, which is high enough to preserve the drink's great
flavor but low enough to qualify under nutrition guidelines adopted by
certain school districts. The organic cane sugar, in addition to the
natural spring water, gives the product a differential competitive
advantage in the fastest growing segment of the bottled water business.
The Company's Organic Vitamin Charged Spring Water was recently the subject
of a feature story on CNBC's PowerLunch program (a replay of the video is
available at http://www.eldoradosprings.com).
About Eldorado Artesian Springs, Inc.
Eldorado Artesian Springs, Inc. is a leading bottler, marketer, and
distributor of natural spring water beverages in the Rocky Mountains. The
Company's growing product portfolio includes the nation's only Organic
Vitamin Charged Spring Water, which was recently introduced in six flavors
and has generated strong market acceptance. The Company also markets
five-gallon and three-gallon bottles of water directly to homes and
businesses, national retail grocery chains, and regional distributors.
Additionally, the Company markets its water in smaller, more convenient
size packaging to retail food stores. The source of the natural spring
water is located on property owned by the Company in Eldorado Springs,
Colorado. More information about the Company can be found at
http://www.eldoradosprings.com.
Safe Harbor Statement
Some portions of this press release, particularly those describing
Eldorado's goals and strategies, contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. While
Eldorado is working to achieve those goals and strategies, actual results
could differ materially from those projected in the forward-looking
statements as a result of a number of risks and uncertainties, including
difficulties in marketing its products and services, need for capital,
competition from other companies and other factors, any of which could have
an adverse effect on the business plans of Eldorado, its reputation in the
industry or its expected financial return from operations and results of
operations. In light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Eldorado that it
will achieve such forward-looking statements. For further details and a
discussion of these and other risks and uncertainties, please see our most
recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities
and Exchange Commission, as they may be amended from time to time. Eldorado
undertakes no obligation to publicly update any forward-looking statement,
whether as a result of new information, future events, or otherwise.
Contact Information: Contacts:
Doug Larson
Chief Executive Officer
Eldorado Artesian Springs, Inc.
303-499-1316
Jay Pfeiffer
Pfeiffer High Investor Relations, Inc.
303-393-7044