BOSTON, MA--(Marketwire - September 11, 2008) - Companies of all sizes and types are finding that accurate, consistent, timely and secure information is critical to success with every business action, decision and process. Companies are investing in solutions that improve the agility and responsiveness of their applications, information and IT infrastructures, and realizing significant business benefits from those investments, according to a new study by Aberdeen, a Harte-Hanks Company (NYSE: HHS). To obtain a copy of the report, please visit:

The study, "Information Architecture Agility: Maximizing Business Benefit," surveyed more than 125 IT and business decision-makers at enterprises across multiple market and business segments. The survey found that Best-in-Class respondents are:

--  nearly 1.5 times more likely than Industry Average and more than 2.5
    times more likely than Laggard companies to use performance monitoring,
    management, and optimization solutions focused on information availability
    and quality;
--  more than 1.5 times more likely than Industry Average and 1.67 times
    more likely than Laggard companies to use portals or dashboards for
    consolidating, integrating and role -driven reporting of management data;
--  1.3 times more likely than Industry Average and nearly 2.5 times more
    likely than Laggard companies to have key professionals trained in
    information architecture agility concepts

The survey also found that Best-in-Class companies enjoyed important business benefits as a result of these efforts and investments. According to the research Best-in-Class companies achieved an average:

--  19.8% year-over-year increase in IT infrastructure operational
    efficiency and business responsiveness;
--  17.2% year-over-year increase in alignment of organizational IT
    efforts with the business mission; and
--  8.5% year-over-year decrease in unplanned downtime

"The users surveyed for this Study cite meeting evolving business demands for and maximizing the availability of business-critical information as primary pressures driving their efforts to increase information architecture agility at their enterprises," said Michael Dortch, senior analyst, Aberdeen. "To meet these challenges, Best-in-Class users are investing in solutions and practices that are already delivering significant business benefits and providing firm foundations for information architecture agility."

This report offers specific recommendations to help companies to achieve Best-in-Class levels of information architecture agility, through integrated, business-driven management of key applications, information resources and IT infrastructures. A complimentary copy of the report is made available due in part to the support of the following underwriters: Abrevity and Exeros. To obtain a copy of the report, please visit:

To access all of Aberdeen's complimentary research please visit

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
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Telephone: (617)854-5200
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Contact Information: Media Contact: Michael Dorth Aberdeen Harte-Hanks 415-310-6480