Extra(R) Gum Returns for Another Season on NBC's "Biggest Loser"
Offers Audiences a Chance to Attend Season Finale Live and Meet Trainer Bob Harper
| Source: Wm. Wrigley Jr. Company
CHICAGO, IL--(Marketwire - September 16, 2008) - Long-lasting Extra gum is celebrating its third
season on-air with NBC's hit reality show "The Biggest Loser" (premiering
tonight at 8/7c) by offering show enthusiasts a chance to experience the
nail-biting final contestant weigh-in live and meet fitness trainer Bob
Harper with the Extra gum "Stick it to Snack Cravings" sweepstakes.
Millions of viewers who have followed trainers Bob Harper and Jillian
Michaels as they guide contestants on journeys of physical and emotional
transformation toward long-lasting weight management success now have the
chance to see the event first-hand.
"Maintaining the proper weight management routine can be a daunting task
because it is tough to stick with healthy diet choices, a consistent
workout routine and the will power to avoid unhealthy snacking," said Bob
Harper. "Small, daily steps like chewing a piece of Extra sugar-free gum to
curb sweet cravings can have a tremendous impact on a healthy lifestyle.
'Stick it to Snack Cravings' sweepstakes winners who visit our set for the
finale will witness first-hand the emotional impact of this
transformation."
This will be the third season in which the show's trainers have recommended
their contestants chew Extra gum when they crave sweets rather than
indulging in higher calorie options. The trainers' advice supports what
research has shown, that chewing gum before snacking may help reduce
cravings for sweets. Another evident benefit to chewing Extra gum is that
it contains only five calories a piece. And, according to researchers, the
sheer act of chewing gum can burn approximately 11 calories per hour.
"'The Biggest Loser' effortlessly connects with viewers season after season
because at some point in life, almost everyone faces challenges in managing
their weight," said Paul Chibe, Wrigley's Vice President of North American
Gum Marketing. "Long-lasting Extra gum is a practical tool that can be used
everyday as part of one's healthy lifestyle regime, even after the show's
final weigh-in."
This fall, watch for Extra gum on "The Biggest Loser," Tuesday nights on
NBC at 8/7c, and log on to www.wrigleygumisgood.com to enter the Extra gum
"Stick it to Snack Cravings" sweepstakes, now through November 3, 2008.
About the Extra Gum "Stick it to Snack Cravings" Sweepstakes
Now through November 3, 2008, consumers can enter the sweepstakes online at
www.wrigleygumisgood.com/extragumsweeps. At the conclusion of the
promotion, a grand prize drawing will be held from all eligible entries. No
purchase necessary. You must be 18 years old and a legal U.S. resident to
enter. ARV of all prizes is $5,000 USD. Odds of winning depend on the
number of eligible entries received. See Official Rules for details and how
to obtain a free entry. Void in Puerto Rico and where prohibited. Sponsored
by Wm. Wrigley Jr. Company.
Bob Harper
Personal trainer Bob Harper is one of the most in-demand fitness experts,
recognized around the world. Certified with the American Fitness Training
of Athletics and Aerobics and Fitness Association of America, he uses
internal motivation and life counseling as inspiration for his clients,
incorporating mind, spirit, and body. His comprehensive approach has lead
to success after success. Best known for working miracles on the hit NBC
show the Biggest Loser and the Biggest Loser Australia, Bob Harper is a
trainer to the stars as well, motivating Gwyneth Paltrow, Ben Stiller, and
Ellen DeGeneres, among others.
About the Wm. Wrigley Jr. Company (NYSE : WWY )
The Wm. Wrigley Jr. Company is a recognized leader in confections with a
wide range of product offerings including gum, mints, hard and chewy
candies, lollipops, and chocolate. The Company has global sales of $5.4
billion and distributes its world-famous brands in more than 180 countries.
Three of these brands -- Wrigley's Spearmint®, Juicy Fruit®, and
Altoids® -- have heritages stretching back more than a century. Other
well-loved brands include Doublemint®, Life Savers®, Big Red®,
Boomer®, Pim Pom®, Winterfresh®, Extra®, Freedent®, Hubba
Bubba®, Orbit®, Excel®, Creme Savers®, Eclipse®, Airwaves®,
Solano®, Sugus®, P.K.®, Cool Air® and 5™.