BOSTON, MA--(Marketwire - September 16, 2008) - The newly released research report titled,
"Optimizing Application Delivery over the WAN," by Aberdeen Group, a
Harte-Hanks Company (
NYSE:
HHS), found that Best-in-Class organizations are
spending $31 more per user annually on hardware, software, and services for
application delivery and WAN optimization solutions as compared to all
others. The report also found that Industry Average and Laggard
organizations are spending $36 more per user annually on bandwidth upgrades
as compared to Best-in-Class organizations. The report also revealed that
this type of approach allowed Best-in-Class organizations to improve
application response times by more than 12 times as compared to 13% average
improvement for Laggard organizations. To obtain a complimentary copy of
the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5150.
"Organizations are looking to increase investments in WAN optimization
solutions at the rate that is significantly higher than an overall increase
in IT spend. Additionally, when looking to optimize application delivery
over the WAN, Best-in-Class organizations are more likely to invest in
technology solutions as compared to conducting bandwidth upgrades. However,
Industry Average and Laggard organizations are also investing in solutions
for application acceleration and bandwidth management, but their
performance is well below that of Best-in-Class organizations. As
organizations are looking to increase their spending on WAN optimization
technology they are facing the challenge of selecting the right solution
for their needs. Best-in-Class organizations have addressed this challenge
effectively by developing capabilities for identifying performance
bottlenecks and improving visibility into network and application
performance," said Bojan Simic, research analyst, Aberdeen.
The report also found that organizations are looking to increase their
spending on solutions for application delivery and WAN optimization by 7.8%
over the next 12 months which is higher than the reported increase in
investments in enterprise mobility solutions (7.6%), IT security (5.4%),
and overall IT spend (5.8%). The report also showed that Best-in-Class
organizations are 56% more likely to be using WAN optimization as a managed
services as compared to all others.
Additionally, the report reveals that end-user organizations are realizing
that issues with application performance have a strong impact on key
business processes, but the majority of organizations find it difficult to
quantify that impact and include in their ROI calculations when making
purchasing decisions about solutions for optimizing application delivery
over the WAN. However, 53% of organizations reported that they are
conducting projects to evaluate the impact of application performance on
business goals.
A complimentary copy of this report is made available due in part by the
following underwriters: Expand Networks, Ipanema Technologies and Virtela
Communications. To obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5150.
To access all of Aberdeen's complimentary research please visit
http://research.aberdeen.com.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 AberdeenGroup, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Bojan Simic
Aberdeen Harte-Hanks
(617) 854-5281
bojan.simic@aberdeen.com