NEW YORK, NY--(Marketwire - September 18, 2008) - The global equity slump has cooled Asia's asset management boom and forced managers to search for new alternatives to whet investor appetites, according to Institutional Investor's 14th annual survey of the region's largest fund managers.

The complete ranking is available today at and includes a list of leading firms in relation to total assets/international as well as by countries and regions.

Total assets of the Asia 100, the biggest fund managers, surged 18.3 percent in 2007, to $11 trillion, the survey finds, but that growth reflected the big surge in markets across the region last year. With markets down sharply this year, managers have struggled to capture new assets and hang onto existing ones.

Managers are increasingly turning to regional funds, such as those focusing on investment in Latin America, to attract investors. Brazilian funds have been popular because of awareness among Asian investors of the region's seemingly insatiable demand for Brazilian resources such as iron ore and soybeans. "If you understand the client needs, you can do very good business in these market conditions," says Christof Kutscher, Hong Kong-based head of UBS Global Asset Management for the Asia-Pacific region.

The ranking was compiled from a variety of sources, including questionnaires filled out by the institutions themselves, company Web sites and annual reports, and regulatory agencies.

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