SHANGHAI, CHINA--(Marketwire - September 18, 2008) - Cisco (NASDAQ: CSCO) signed a Sponsor Agreement today with the Bureau of Shanghai World Expo Coordination to become a senior sponsor of the Shanghai World Expo 2010. The international exposition will explore the full potential of urban life in the 21st century with a focus on innovation and interaction. Under the sponsor agreement, Expo 2010 will take advantage of the best and advanced Cisco technologies to support a high quality, personal experience and interaction for visitors, customized to their individual needs and interests.

Cisco is the first IT senior sponsor for Expo 2010 for data network products and solutions. In alignment with Expo 2010's theme of "Better City, Better Life," Cisco, which is dedicated to enhancing people's lives with green information technology, will share its experiences in sustainable urban development from around the world. Cisco as senior sponsor will provide Shanghai World Expo the core network equipment as well as innovative products and services represented by Cisco TelePresence, WebEx web conferencing and Cisco Unified IP phone, etc. Cisco will also participate and contribute to the exhibition pavilion and demonstrate innovative technologies for sustainable urban development and digital city.

Attending the agreement signing were Yang Xiong, vice mayor of Shanghai; Zhong Yanqun, Party Secretary General, Deputy Director of the Bureau of Shanghai World Expo; Hong Hao, Director General of World Expo; Jim Sherriff, chairman and CEO of Cisco China; Owen Chan, president of Cisco APAC; and Thomas Lam, president of Cisco China.

The Shanghai World Expo 2010 is so far the largest world exposition in terms of the numbers of participants and countries registered to participate. "With Cisco's sponsorship, all participants of Expo 2010 will be able to enjoy access to a cutting-edge communications platform," said Ms. Zhong Yanqun, Party Secretary General, Deputy Director of the Bureau of Shanghai World expo. "Cisco is a well-recognized leader in the networking industry with advanced and innovative communications technology. Through our cooperation, the Expo 2010 will serve as an excellent platform for an exchange of social-development experiences worldwide."

"Cisco's vision of the 'human network' resonates well with the theme of Expo 2010, which is to propose a roadmap for sustainable urbanization model for countries all over the world, especially in China," said Jim Sherriff, chairman and CEO, Cisco China. "Cisco is committed to our long-term goals in China for long-term goals around innovation and sustainable growth. Cisco will also continue to support our joint target with China to promote a favorable future of life experience and urban development."

In alignment with the country's long-term economic, social and environmental goals, Cisco announced a multi-year innovation and sustainability initiative in China in November 2007. On July 1st, 2008, Cisco announced a US $45M three-year commitment to support reconstruction efforts in China's Sichuan Province. Cisco's cooperation with Expo 2010 marks a milestone in fulfilling its sustainable commitment to China.

About World Expo 2010 Shanghai China

With the theme of "Better City, Better Life," the Shanghai World Expo 2010 will be the first world exposition held in a developing country. There have been 48 world expositions since the London Exposition of 1851, but all others have been held in developed countries. From May 1 through October 31, 2010, participants will showcase aspects of urban civilization, exchange expertise on urban development, disseminate advanced notions on cities, and explore new approaches to human habitat, lifestyle and working conditions in the new century. Visitors will learn how to create an eco-friendly society and maintain the sustainable development of humankind.

The organizers of the Shanghai World Expo 2010 have attracted more than 200 nations and international organizations to take part in the exhibition and expect 70 million visitors from China and abroad, which would be the largest attendance in the history of world expositions. For more information about the Shanghai World Expo 2010, please visit

Tags: World Expo 2010, Shanghai, China, Cisco, Human Network

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