Marketbright Debuts Event Management Solution, Hosts Best Practices Webinar With Customer Serena Software

SAN BRUNO, CA--(Marketwire - September 22, 2008) - Marketbright, a leading on-demand marketing automation platform, today launched Event Manager, a robust event management solution that helps marketing organizations more effectively manage event execution and improve quality lead generation. Event Manager is an automated solution that simplifies campaign execution, the process of event campaign development, prospect and customer follow up, event promotions and response analysis.

In conjunction with the release of Event Manager, Marketbright will also be hosting a free Webinar with Serena Software on September 25th, 2008 at 11:00 AM PDT to share best practices for successful event management. Led by Michaline Todd, director of corporate marketing at Serena Software, and Marketbright executives, the Webinar will focus on cutting-edge techniques to help manage and promote multiple events, increase registrations and attendance, and create metrics to monitor campaigns and track responses.

Participants can register for the Webinar at: https://www2.gotomeeting.com/register/207238702.

Key benefits of Marketbright's Event Manager include:

Website Integration - Enables marketers to dynamically add new campaigns and remove expired campaigns from the Web site while not compromising existing color and brand elements.

Event Promotion - Optimizes event content for search engines, transforming email lists into customized invitations and automating follow up emails to customers and prospects.

Response Analysis - Tracks inquiries and registries in real time to determine if changes to the campaign are needed. Funnels data about attendees into a lead qualifying engine for sales to determine next steps.

"As companies realize the need to improve their sales and marketing programs, they are increasingly looking for the latest automation solutions that will simplify and make the most out of marketing events," said Dom Lindars, CEO of Marketbright. "Event Manager provides a flexible way of tracking on- and off-line marketing initiatives, reducing event campaign development time from days to minutes and allowing our customers to focus on delivering the right event content to the right people. We are excited that Michaline Todd will share how Serena Software uses Event Manager to further enhance the Serena TAG conference experience with existing and prospective customers."

About Serena Software, Inc.

Serena is a privately owned company, headquartered in Redwood City, California, with 29 offices in 14 countries. Serena provides software on premise and on demand to over 15,000 customers including 96 of the Fortune 100. Serena enables teams of programmers to become more efficient by standardizing and automating development processes across both mainframe and distributed environments. Serena enables IT business analysts and power users to improve productivity with a new generation of Web 2.0 tools to build Business Mashups. Serena Business Mashups automate common everyday, processes, are visual and do not require coding. Serena also enables IT executives to gain visibility into their projects, resources and costs -- CIOs should have access to the same quality of information about IT as the CFO has about Finance. For more information on Serena, visit http://www.serena.com.

About Marketbright

Marketbright provides an on demand marketing automation solution which allows companies to implement self-service campaign execution and demand generation, automate lead scoring and nurturing, and to gain visibility into closed-loop campaign-to-cash metrics via real-time dashboards. The integrated marketing platform results in a full 360-degree view of your customer's interactions, and this information is used to route only valuable, qualified leads into your sales CRM. Marketbright's customers include Serena Software, VMware and Avid. Marketbright is headquartered in San Bruno, Calif. For more information, visit the company's Web site at www.marketbright.com.

Contact Information: Contact Information: Rachel Levine or Jason Mandell LaunchSquad 415.625.8555 Marketbright(at)launchsquad(dot)com