Stora Enso Consumer Board
FIN-55800 Imatra, Finland
FIN-55800 Imatra, Finland
Tel. +358 2046 121
Fax +358 2046 24716
www.storaenso.com/productnews
PRESS RELEASE
23 September 2008
Stora Enso launches new Performa Alto board
Stora Enso has launched its new Performa Alto board for high-quality folding cartons. The board offers excellent print results and a bright surface, making it ideal for cosmetics and luxury packaging. Performa Alto is available in grammages from 200 to 350 gsm.
"Performa Alto has excellent brightness, brightness stability and whiteness. The smoothness of the reverse side also allows attractive print. Its quality clearly puts it at the top end of CTMP and folding boxboards in the market, thus we are marketing this board for cosmetics, luxury and other high-end packaging applications. Performa Alto will provide an interesting new material option for our customers," says Öystein Aksnes, Vice President, Marketing & Sales, Stora Enso Carton Board.
Stora Enso's Performa CTMP product family now comprises Performa Alto, Performa 2S, Performa White, Performa Cream and Performa Natura brands. Performa CTMP boards combine the benefits of folding boxboard with the mechanical properties and chemical purity of solid bleached sulphate board. The odour and taint-neutral boards are also suitable for packaging chocolate and pharmaceuticals. CTMP (chemi-thermomechanical pulp) is used in the middle layer of board to achieve superior performance in printing, converting and demanding end uses.
In the folding boxboards category, Stora Enso has started the delivery of new, lower grammages of Tambrite in the market. Tambrite is available in 205-380 gsm and is typically used for food, pharmaceuticals and confectionery packaging. It can also be used in larger box sizes, thanks to its solid structure, high bulk and superior stiffness. "Brand owners today want to reduce their overall consumption of packaging materials to improve both their profitability and image. Tambrite responds to market demands for lower-weight packaging," Aksnes says.
For further information
Stora Enso Consumer Board, Öystein Aksnes, Vice President, Marketing & Sales, Carton Board,
tel. +46 1046 716 45, mobile +46 76 818 50 45
Stora Enso Consumer Board, Sanna Heiskanen, Marketing Communications Specialist,
tel. +358 20 46 23 440, e-mail sanna.heiskanen@storaenso.com