NEW YORK, Sept. 24, 2008 (GLOBE NEWSWIRE) -- The Wall Street Journal today announced it selected McGarryBowen Agency to handle creative for future projects.
In the past year, Dow Jones & Company has launched new products and enhanced its current properties as the Journal continues to seek a broader audience. Some of these initiatives include WSJ. the magazine, a redesigned WSJ.com, the WSJ Mobile Reader, WSJwine and additional pages to the print edition of the Journal.
McGarryBowen had previously developed The Wall Street Journal's successful brand campaign entitled, "Every Journey Needs a Journal," which launched in Feb. 2007.
"This has been an exciting year for The Wall Street Journal franchise where we've seen significant product innovation and enhancement of our current media properties that are designed to target an affluent and influential audience," said Paul Bascobert, chief marketing officer, Dow Jones & Company. "We look forward to continuing our relationship with McGarryBowen and leveraging their creative talent to help us communicate all the product innovations and enhancements of The Journal brand in the marketplace."
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of more than 2 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 33 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal franchise has more than 760 journalists world-wide, part of the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with a global audience of 3.8 million, include The Wall Street Journal Asia and The Wall Street Journal Europe. The Wall Street Journal Online at WSJ.com is the largest paid subscription news site on the Web with 10.9 million users each month. In 2008, the Journal was ranked No. 1 in BtoB's Media Power 50 for the ninth consecutive year. The Wall Street Journal Radio Network services news and information to more than 310 radio stations in the U.S.
The Wall Street Journal logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=2641