-- How a prospect answers specific survey questions
-- How often a prospect visits a company's Web site
-- Advanced interaction history ranked by targeted accounts
"Internet technologies have greatly accelerated the number of leads being
generated through email campaigns, Webinars, pay-per-click and landing
pages, and the need for an effective system to rank and score leads has
become vital to a company's overall success," said Dom Lindars, CEO of
Markebright. "State-of-the-art lead management processes allow marketers
and sales teams to quickly rank and convert potential clients, while also
producing key data to assess marketing channels and their core
effectiveness."
Participants can register for the Webinar at:
http://www.marketbright.com/leadscoring101/
About Marketbright
Marketbright provides an on-demand marketing automation solution which
allows companies to implement self-service campaign execution and demand
generation, automate lead scoring and nurturing, and to gain visibility
into closed-loop campaign-to-cash metrics via real-time dashboards. The
integrated marketing platform results in a full 360-degree view of your
customer's interactions, and this information is used to route only
valuable, qualified leads into your sales CRM. Marketbright's customers
include Serena Software, VMware and Avid. Marketbright is headquartered in
San Bruno, Calif. For more information, visit the company's Web site at
www.marketbright.com.
Contact Information: Contact Information Rachel Levine or Jason Mandell LaunchSquad 415.625.8555 Marketbright(at)launchsquad(dot)com