BOSTON, MA--(Marketwire - October 9, 2008) - There are a host of solutions, strategies, and
technologies that promise to enhance the performance of the product
development organization. However the newly released research report,
titled "Getting the Process Right: A Fresh Look at PLM and Product
Development," from Aberdeen Group, a Harte-Hanks Company (
NYSE:
HHS), found
that just as often, how an organization approaches the change process can
make as much difference as the solution implemented.
Getting the process right can lead to improved efficiency, more innovation,
and higher levels of profitability. Getting it wrong can potentially mean
failure to achieve not only the promised gains, but an investment in tools
or technology that simply aren't used. There are a number of obstacles that
must be negotiated, including cultural resistance, a lack of a firm goal,
or even a lack of existing processes. Aberdeen found that leading companies
see significantly greater improvements over their competitors, including
the ability to meet product launch dates 2.3 times as often as their
competitors. To obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5349.
"Getting the process right -- with respect to not only how a company
engineers and builds its products, but how well it aligns its product
development efforts with its overall business objectives -- is where
companies often stand to make the greatest gains," observes Amy Rowell,
Product Innovation and Engineering Research Analyst at Aberdeen.
"Fundamentally, the Best-in-Class are more adept at alignment of product
development efforts with business objectives and determining the kinds of
product enhancements that will lead to increased revenue."
The report "Getting the Process Right: A Fresh Look at PLM and Product
Development," provides a comprehensive guide to how effective
organizational process change can translate into both improved product
design and development efficiency as well as greater market success.
A complimentary copy of this report is made available due in part by the
following underwriters: Omnify Software and Siemens PLM. To obtain a
complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5349.
To access all of Aberdeen's complimentary research please visit
http://research.aberdeen.com.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 AberdeenGroup, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Amy Rowell
Aberdeen Harte-Hanks
(617) 854-5398
amy.rowell@aberdeen.com