Contact Information: For more information: Wael Abdul Samad Asdaa Public Relations Riyadh, KSA Ph: + 9661 4640051 Mob: +966 504440079 E-mail: info@asdaa.com Press: Jehan AbdulKarim +966 558225060 jabdulka@cisco.com Industry Analysts: Sharon Robinson +27 (0)21 4134577 sharobin@cisco.com Investor Relations: Matt Hardwick +44 208 824 1970 mahardwi@cisco.com
Derayah Implements Cisco Network Infrastructure for Unified Communications
Cisco Develops IP-Based Technology Backbone for Leading Financial Services Firm
| Source: Cisco Systems, Inc.
RIYADH, SAUDI ARABIA--(Marketwire - October 13, 2008) - Derayah, one of Saudi Arabia's budding
Financial Services firms, has implemented a Cisco (NASDAQ : CSCO ) network
infrastructure for its entire IP backbone.
The decision to implement Cisco's IP-based technology solutions, which help
firms cut operational costs and accommodate ambitious growth, is aligned
with Derayah's focus on empowering investors by providing the most
independent, convenient and cost-effective way to invest their assets.
Derayah's implementation of Cisco infrastructure and network-based services
and solutions comprises Cisco® Unified Communications and Cisco Unified
Contact Center. Built on Cisco's robust video-enabled technology with high
levels of security, the IP-based Contact Center will help Derayah power the
way they serve and support their customers by helping to keep their
services available 24x7, with improved response times and network
efficiency at a lower cost. In addition Derayah has adopted a robust,
scalable security solution that offers high network protection and privacy
of customer data.
Commenting on the decision to select Cisco, Hashem AlHekail, COO, Derayah,
said, "Cisco provided us with a complete solution that we believe will
support our business strategy and form a technology platform. With the
right technology in place, we are boosting our infrastructure to help
provide our customers with reliable and continuous services, in the safest
and most secure manner, while reducing operational costs. We see Cisco as a
long-term strategic partner that is innovating with reliable communications
solutions."
Derayah aims to offer its investors seamless access to brokerage and
trading in Saudi Arabia from a single integrated technology platform.
Through this infrastructure, individual investors can conveniently access
multiple investment products from multiple providers, using a fund
supermarket approach coupled with value-added investment advisory, asset
allocation and fund selection services.
Derayah has adopted an infrastructure that integrates devices and software
to enhance its existing operational efficiency, while providing its
customers with even more advanced services across its network.
Dr. Badr AlBadr, managing director for Cisco Saudi Arabia, said, "Having an
effective network strategy in place helps enable financial services
organizations become more customer-focused. Financial services
organizations are turning to highly secure voice, video and data technology
to address new economic pressures, regulatory compliance and an
increasingly competitive market to help improve productivity and enhance
the customer experience. For Derayah, the Cisco Unified Communications
system is a strategic enabler of its rapid growth, business process
enhancements and value added services. The ability to connect and
collaborate with customers and employees anytime, anywhere on any device is
key to winning in this highly competitive sector."
Retail brokerage and financial services firms have rapidly migrated to
Internet-based trading and e-commerce systems that help provide more
valuable information to private bankers, brokers and advisers and offer
more tailored customer advice while selling a broader range of products.
Cisco offers a comprehensive product portfolio that integrates intelligence
into a company's network, hence enabling financial institutions realize
agility and productivity gains, as well as increasing their profitability
by enhancing their customers' satisfaction.
Cisco and Derayah worked closely with Data Consult, a Cisco Certified
Premier Partner, on the implementation of this project.
About Derayah
For more info, please visit http://www.derayah.com/.
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