FOSTER CITY, CA--(Marketwire - October 14, 2008) - Omni-ID, a leading innovator in passive ultra high frequency (UHF) radio frequency identification (RFID) technology, today announces the launch of several new Omni-ID service bureau offerings to simplify the deployment process for its customers. The service bureau options present end users and systems integrators with a range of commissioning service options for all Omni-ID RFID hard tag products, including the award-winning Omni-ID Prox™ tags, to provide customers with a deployable RFID solution straight out of the box.

Omni-ID's service bureau options offer a route to mass adoption by removing the customer burden of labor-intensive rigid tag commissioning. Omni-ID's innovative commissioning processes and its global supply network come together in the service bureau offering to provide a time-saving solution that meets customer needs -- while effectively reducing the overall cost of the RFID deployment. The Omni-ID tag commissioning process gives customers an encoded RFID tag coupled with a printed barcode label. This allows customers to integrate Omni-ID's RFID tags within legacy barcode systems and provides a stepping stone to RFID adoption across any industry.

Through the added value service bureau options, Omni-ID continues to remove conventional barriers to RFID adoption by simplifying deployment complexity. Omni-ID will grow to support additional options and services as the market requires them.

"It's always been our goal as a company to listen to what our customers want and then innovate to provide it for them," said Tom Pavela, President and CEO, Omni-ID. "We implemented the service bureau offerings in direct response to our customers' needs and have already successfully provided the value added service in a number of deployments. By offering a service bureau as a one-stop shop, we are able to improve time to deployment, save costs and offer unique flexibility for our customers. We believe Omni-ID has reached a significant milestone toward simplifying the RFID integration process from a customer perspective, and that it sets us apart in this industry."

About Omni-ID

Omni-ID is one of the world's leading innovators of passive ultra high frequency (UHF) radio frequency identification (RFID) technology. Through its patent-pending revolutionary technology Omni-ID "cracked the code" to overcome the problems traditionally associated with RFID, enabling a broad range of new applications that improves accuracy and efficiency in asset tracking, logistics and supply chain management. The company's family of versatile RFID tags works reliably in the harshest environments -- including on and off metal and liquids -- and excel in real-world proving grounds, demonstrating their value in today's most challenging business applications. With major offices in Foster City, Calif. and in the UK, Omni-ID's mission is to drive the widespread adoption of RFID technology as the optimal tracking and identification solution. For more information, visit

Contact Information: Contact: Chris Iafolla SHIFT Communications (617) 779-1857