-- Why business to business sales must change; -- What marketing teams are doing to drive these changes; and -- How sales teams must adapt if they are to survive.Participants can register for the Webinar at: http://www.marketbright.com/news/events.html About Mike Pilcher Mike Pilcher has more than 20 years of business and enterprise sales experience. Before joining Marketbright, he served as vice president of worldwide sales at HyperRoll, general manager of worldwide financial services at TradeBeam, and executive vice president of worldwide sales at Velosant, which was successfully acquired by Harbor Payments. Prior to Velosant, Pilcher served as vice president of sales at Epiphany, acquired by Infor, and senior vice president of worldwide sales at Tenfold Technology, acquired by Versata. Prior to Tenfold, he was the divisional manager for U.K. financial services at Sybase, and before that ran the Oracle U.K. insurance team. Pilcher also writes a blog on ProSultative selling techniques. About Marketbright Marketbright provides an on-demand marketing automation solution, which allows companies to implement self-service campaign execution and demand generation, automate lead scoring and nurturing, and to gain visibility into closed-loop campaign-to-cash metrics via real-time dashboards. The integrated marketing platform results in a full 360-degree view of your customer's interactions, and this information is used to route only valuable, qualified leads into your sales CRM. Marketbright's customers include Serena Software, VMware and Avid. Marketbright is headquartered in San Bruno, Calif. For more information, visit the company's Web site at www.marketbright.com.
Contact Information: Contact Information Rachel Levine or Leonora Stevens LaunchSquad 415.625.8555 Marketbright(at)launchsquad(dot)com