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Broadcast Service Danmark Selects Cisco Technology to Launch Digital TV Services Across Denmark
Cisco Solution Features MPEG-2 Distributed IP Statistical Multiplexing and New MPEG-4 AVC Headends
| Source: Cisco Systems, Inc.
KORTRIJK, BELGIUM--(Marketwire - October 20, 2008) - Cisco (NASDAQ : CSCO ) announced today that
Broadcast Service Danmark A/S (BSD) has selected a Cisco® MPEG encoding
and Internet Protocol (IP) video system platform to enhance terrestrial
distribution for national and regional TV broadcasters in Denmark. The
Cisco solution will help BSD optimize its current MPEG-2 digital
terrestrial television (DTT) multiplex and meet the upcoming requirements
of four new MPEG-4 nationwide DTT multiplexes in Denmark.
Broadcast Service Danmark A/S is the prime provider of terrestrial
transmission services in Denmark. The company also provides antenna and
equipment leasing, construction, and maintenance for terrestrial broadcast
networks, as well as operating and technical support services to the
national broadcasters. BSD has chosen the Cisco encoding platform for its
comprehensive video networks because of the system's versatility and superb
video quality.
"We have come to rely upon Cisco as a trusted advisor for collaboration on
architectures that meet the needs of BSD and our broadcast customers," said
Finn Søndergaard Pedersen, chief executive officer of Broadcast Service
Danmark A/S. "The Cisco Digital Media and Broadcast team and our technical
staff have created the right encoding and IP statistical multiplexing
solution for our customers and created a final design that meets our
critical business plan goals."
Highlights of the system include local and distributed IP statistical
multiplexing, IP-based aggregation of services using cost-effective
IP-based video transport within the BSD encoding and video processing
facility. This reduces the need for multiple ASI routers and ASI
aggregation multiplexers and minimizes cabling. The IP video signals from
the MPEG-4 AVC encoders are delivered to the Cisco Digital Content Manager
(DCM) (Model D9900) for creation of nationwide DTT multiplexes. The MPEG-4
AVC video channel bouquets are transmitted to the re-multiplexing
facilities in Denmark, where each DTT multiplex will be completed by the
insertion of correct Service Information (SI). The SI is produced by the
ROSA® SI Manager. In addition to handling the statistical multiplexing
operations, the Cisco Digital Content Manager also introduces third-party
conditional access to protect valuable programming. BSD is planning to
install Cisco headends at a number of locations in preparation for the
analogue switch-off in Denmark in November 2009.
Additional key Cisco components in the BSD system include the ROSA Network
Management System, which coordinates encoder backup via the ROSA Element
Manager back-up task and provides overall system monitoring. Cisco
Catalyst® Layer 3 switches handle the IP aggregation of the encoders, and
Cisco switches connect each piece of equipment to the management system.
About Broadcast Service Danmark A/S
Broadcast Service Danmark A/S is partner of the principal national
and regional radio and TV programme providers in Denmark. The company is
based in Taastrup, Denmark. Information about Broadcast Service Danmark A/S
can be found at www.bsd.dk.
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