Sampo's interim report will be published on 5 November 2008


SAMPO PLC         STOCK EXCHANGE RELEASE           29 October 2008 at 9.15 am   


SAMPO'S INTERIM REPORT WILL BE PUBLISHED ON 5 NOVEMBER 2008                     

Sampo Group will publish Interim Report for January - September 2008 before the 
opening of NASDAQ OMX Helsinki in the morning of 5 November 2008. The Interim   
Report, webcast presentation of CEO's review and supplementary financial        
material will be available on the Internet at www.sampo.com/ir.                 

An English-language telephone conference for investors and analysts will be held
at 5 pm Finnish time (3 pm UK time). To participate in the conference call,     
please call +44 207 162 0025 (Europe) or +1 334 323 6201 (USA). Password: Sampo.

The conference can also be followed from a direct transmission                  
on the Internet at www.sampo.com/ir. A recorded version will later be           
available at the same address.                                                  


SAMPO PLC                                                                       
Investor Relations and Group Communications                                     


Distribution:                                                                   
NASDAQ OMX Helsinki                                                             
The principal media                                                             
Financial Supervision                                                           
Insurance Supervision Authority                                                 
www.sampo.com