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Cisco to Participate in Singapore's Initiative to Create Next-Generation Public Transport System
| Source: Cisco Systems, Inc.
SINGAPORE--(Marketwire - November 6, 2008) - Cisco (NASDAQ : CSCO ) has announced that it will
collaborate with the Singapore Land Transport Authority (LTA) to explore
the potential of technology to deliver innovative services to commuters and
transform the country's public transport system. The collaboration, under
the Singapore Urban Transport Solution initiative, aims to promote
Singapore as a centre for research into world-class urban transport
solutions, promote collaboration with leading research and industry
partners, and build Singapore's capabilities in the area of urban transport
solutions.
The other participants in this initiative include the Economic Development
Board of Singapore, the Infocomm Development Authority of Singapore, IBM,
Singapore Technologies Electronics Limited and 3M Technologies (S) Pte Ltd.
Cisco brings to LTA several years of experience of working with Amsterdam,
San Francisco, Seoul and other municipal governments to develop innovative
urban communications infrastructures.
"Cisco is pleased to be selected by the LTA to participate in this landmark
initiative. Singapore has been a pioneer in its adoption of information and
communications technology, and the Singapore Urban Transport Solution
framework is yet another area where the country could set the standard,"
said Tom Cheong, Cisco's managing director for Singapore and Brunei.
"With the Next-Generation National Broadband Network and the countrywide
Wireless@SG, Singapore is using the network as a platform to change the way
people work, live, play and learn. The end goal of it all is to establish
Singapore as a great city with world-class infrastructure and services.
This is a very strong message for the rest of the world," he added.
Using the network as the platform, Cisco's collaboration with Amsterdam,
San Francisco and Seoul has resulted in some innovative applications for
public transport. These are helping to deliver integrated services to
residents, better manage traffic flow, increase efficiencies in public
transport, and optimise real estate resources.
The Connected Bus, for example, a landmark prototype developed by Cisco and
the San Francisco Municipal Transportation Authority (SFMTA), is a hybrid
bus with a mobile hot spot that allows citizens to work while they ride.
The Global Positioning System gives commuters an updated status of bus
routes and connections; LED displays provide information on emissions saved
through public transit; and an automated system reduces the environmental
impact of the bus through better maintenance.
Another application that Cisco could bring to LTA's Singapore Urban
Transport Solution Framework is the Personal Travel Assistant (PTA).
Developed with input from the Massachusetts Institute of Technology (MIT),
PTA improves the transit experience within urban environments by empowering
citizens to make more informed decisions on day-to-day transportation
options based on schedule, financial and environmental implications.
Accessible from any Web-based interface such as a mobile phone, PTA is the
first service of its kind that provides green route options, integrates
with other communication needs such as calendaring, and enables city
agencies to predict and manage evolving citizen transportation needs more
effectively. PTA is currently being considered by the city of Seoul for
pilot testing.
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