-- 66% incrementally higher rates of savings then their competitors on meetings and events spend -- 42% higher rates of compliance to corporate meetings and events management polices than all others"Meetings and events are a necessity for any successful organization, whether they are trying to connect with their customers or with their employees," said Bill Browning, research analyst, Aberdeen. "The goal is to develop a truly strategic meetings and events management program whose principles can be applied in a programmatic fashion to all meetings and events instead of just strategically managing one meeting at a time. Technology and services support this development and enables organizations to take control of the millions of dollars of spend throughout the meetings management lifecycle." A complimentary copy of this report is made available due in part by the following underwriters: BCD Meetings and Incentives, Starcite and Visa. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=5511 For additional access to complimentary Global Supply Management Research, please visit http://research.aberdeen.com/index.php/Global-Supply-Management/ About Aberdeen Group, a Harte-Hanks Company Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions. As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
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Contact Information: Media Contact: William Browning Aberdeen Harte-Hanks (617) 854-5229 Bill.browning@aberdeen.com