Contact Information: Cynergy Media Contact: Joel Greenberg DCPR 202-363-1065 | cell 202-669-3639
Cynergy.ME Creates Extreme Music's (Sony Music Publishing) 'Get Trax' for Music Production
Rich Internet Application Design & Development Elevates Ear Candy to New Level
| Source: Cynergy Systems
SAN FRANCISCO, CA--(Marketwire - November 17, 2008) - Adobe MAX -- Cynergy.ME, which creates rich and
immersive online experiences for the media and entertainment industry, has
designed and developed Extreme's Get Trax, a 15,000+ track device that
makes the job of searching for that perfect track for a TV show, film, or
commercial an amazingly intuitive, fast, and easy process for music
production professionals.
Cynergy.ME, the new division of Cynergy Systems, Inc., the global
leader in RIA design and development, was engaged by Extreme (a division of
Sony Group) to develop an application with an exceptionally rich and
graphic interface, allowing editors and producers to access and use their
vast library of high-quality licensed music without burdensome and
time-consuming files and tree directories. Built in Adobe AIR, a rich
internet application platform, the Get Trax hard drive is packed with
thousands of electronic, opera, classical, and hip hop tracks that users
can intelligently sort and filter in any number of ways, even by music
tempo. Using the powerful visual interface, Get Trax 'class A ear candy'
can be quickly sampled without downloading, and simply dragged and dropped
directly into music or production software, such as iTunes, Premiere, Final
Cut, After Effects or even an Avid studio, without a complex editing
process.
"Extreme Music has already revolutionized the production music industry,
both in terms of technology and its actual content, and Cynergy's
development of our Hard Drive Get Trax product has propelled us even
further ahead, providing an incredibly simple and visually powerful way to
search, audition, manage and export music unlike anything else," said
Matthew Bradbury, Vice President of Operations for Extreme Music.
"Cynergy's expertise in combining user experience and software development
has made our value to customers even more extreme."
Cynergy.ME creates brilliant experiences for new media and content
providers using software design and development expertise in Adobe AIR,
Flex and other RIA platforms.
For more information please visit Cynergy.ME at Booth 302 at Adobe MAX, November 17-19, 2008. Media
interested in attending an exclusive, invite-only party on Monday evening,
November 17th, at 9:00 pm (PST), should contact Shawn Broxson, Director of
Marketing, at shawn.broxson@CynergySystems.com.
About Cynergy.ME
Cynergy.ME brings together an award
winning team delivering rich, engaging and immersive design combined with
the proven experience of over a decade of enterprise-class software
engineering to create truly incredible software experiences for media,
entertainment and social networking. A division of Cynergy Systems, Inc.,
a global leader in the design and development of Rich Internet
Applications, Cynergy.ME helps companies redefine what it means to provide
rich content, new media and social engagement. Through a holistic offering
of discovery, design and development built alongside a partner ecosystem of
industry leaders including Akamai, Rackspace, Brightcove and Ooyala,
Cynergy.ME helps companies around the world change the way we all interact
with software.
Cynergy is privately held and headquartered in Washington, D.C. and
Cynergy.ME is based out of San Diego, Calif. The Company's U.S. field
operations include Rochester, N.Y., Grand Rapids, Mich., and San Diego,
Calif. Cynergy's European operation is based in London, United Kingdom and
its Asia Pacific operations are located in Taipei, Taiwan and Sydney,
Australia. More information about Cynergy can be discovered at
http://www.cynergysystems.com/.
Extreme Music
Extreme Music is a production/library music business that forms a part of
Sony Music Publishing and the Sony Group. Extreme has operations in London,
Berlin, Stockholm, Sydney, New York and Los Angeles.
www.extrememusic.com