BEVERLY HILLS, CA--(Marketwire - November 17, 2008) - Curv Entertainment Group, Inc. (PINKSHEETS: CEGO) announced today that it has focused its main business operations on the development, production and distribution of products and services for the mobile phone market.

"With twice as many mobile phones as PCs in the world today and with 70% of those devices already configured for Internet access, we believe that the future of entertainment production and distribution will be undoubtedly centered on mobile for years to come," says Russell Stuart, Curv Entertainment Group's Chief Executive Officer. "With a new focus as a mobile entertainment company, we are committed to leveraging the power of the internet to deliver the world's best mobile interactive experience."

About Curv Entertainment Group:

Curv Entertainment Group, Inc. is a mobile entertainment company that strives to deliver consumers a more dynamic, interactive and fun mobile experience with the creation and deployment of interactive mobile websites, text and email services, mobile communities and destinations with photo, music and video sharing capabilities, custom-built mobile applications and entertainment content like music and video for mobile phone distribution on all major U.S. & Canadian Carriers and around the world.

Curv Entertainment Group is publicly traded Over the Counter under the ticker symbol "CEGO."

Forward-Looking Statement:

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "ACT"). In particular, when used in the preceding discussion, the words "plan," "confident that," "believe," "expect," "intend to" and similar conditional expressions are intended to identify forward-looking statements within the meaning of the ACT and are subject to risks and uncertainties, and actual results could differ materially from those expressed in any forward-looking statements. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financings and other risks.

Contact Information: Contact: Curv Entertainment Group, Inc. Russell Stuart CEO Tel: 310-728-6707