Piria Launches Rombla(TM) to Bridge the Gap Between Web Designers and Clients
Visual Website Builder Enables Designers to Create Fully Editable Sites That Clients Can Easily Update Online
SAN FRANCISCO, CA--(Marketwire - November 17, 2008) - Adobe MAX Conference -- Piria, Inc. today
announced Rombla™, the powerful online "no programming" site builder
that enables designers to create fully editable websites using simple
visual editing tools and then share them with their clients to edit and
maintain. By making it easy for clients to keep their sites up to date,
designers can focus on higher-margin design work rather than ongoing
maintenance, marking a new chapter in web design.
Designers can also share their designs with the Rombla community to
showcase their talents and attract new clients. Business owners select a
design and customize it themselves or collaborate with a designer using
Rombla to make major changes and additions.
The survey "Internet Design & Development" from "The Industry Measure"
reported that designers are spending the majority of their time on
maintenance and updates rather than on new site design. For their part,
many clients have been frustrated that they can't edit their own sites and
keep them up to date. Rombla addresses both these limitations.
Through the innovative use of the Adobe® Flex®3 Framework, Rombla gives
designers control over every element of every page, including style,
layout, and content, without forcing them to write a line of code. And
Rombla provides true WYSIWYG editing that's powerful enough to meet the
needs of designers and yet easy enough for their clients to use.
Rombla offers a rich design environment by tightly integrating with online
design tools such as Adobe Kuler® color palettes, content sources such as
Flickr, YouTube, and Google Maps, and utilities such as PayPal for shopping
and payment. For example, within Rombla a designer can find content online
and drag and drop it onto any page. In addition, Rombla includes a robust
content management system that makes it easy to create forms and view data.
"We created Rombla to give designers and their clients a better way of
working together," said Bob Lang, founder of Piria. "Designers can focus
their talent on creating compelling designs and their customers can
contribute content and keep their site up to date. This frees designers
from their least profitable task and gives clients a cost-effective way to
modify their site's content and optimize its effectiveness."
Rombla also solves a long-standing limitation with online website building
solutions that lock sites to a single hosting provider. Websites built
with Rombla can be saved, shared, edited and published to any web domain.
This allows designers who offer hosting services to easily deploy Rombla
sites to their managed domains.
"With Rombla, designers can separate content from design, which really
changes the dynamics of building websites," said Chris Fortier of Chris
Fortier Graphics in Calgary, Alberta. "I can now rapidly build out a site
and then work collaboratively with the client to finalize the design and
content, which is a process that's far more efficient than what
designers have been doing since we started building client sites more than
ten years ago."
Piria plans to expand Rombla's site sharing capabilities with the Rombla
Marketplace, which will give designers a way to showcase and sell their
designs and design services. The Rombla Marketplace will be part of the
commercial release in early 2009.
Rombla is available in beta at no cost now at www.rombla.com.
It is the first product from Piria, a privately held firm founded in 2007
and headquartered near Denver, Colorado. For further information contact
Bob Lang, president, at 303 435-7571 or bob@piria.com.
High-resolution screenshots of Rombla are available at
www.rombla.com/press.
About Piria
Piria Inc. (www.piria.com) was founded in late 2007 by veteran software
industry executives to create compelling Internet applications that fully
exploit the web environment and rival their desktop counterparts. Piria's
first project, Rombla, is a visual web design tool powerful enough for
designers and easy enough for small business owners. Rombla's unique
site-sharing capability creates a new way for designers and their clients
to collaborate. Piria is based near Denver, Colorado, and has a
development office in Montreal.
Contact Information: Media Contact:
Alan Penchansky
The Pen Group Communications
(305) 529-1944
alan@thepengroup.com