-- Drop off: Through the Preserve Gimme 5 program, select Whole Foods Market stores will begin collecting No. 5 plastics and used Brita pitcher filters. -- Mail in: Consumers who wish to mail in used Brita pitcher filters are encouraged to package the filter in a small, used box and send it via ground shipping. The box will also be recycled by Preserve.Filter to Reduce Bottled Water Waste and Enjoy Healthier, Great-tasting Water The filter recycling program builds on the success of Brita's FilterForGood campaign. Those who take the FilterForGood pledge to switch to a reusable bottle filled with filtered Brita water take action to protect the Earth by making a small lifestyle change. Now Brita users are making another positive impact by recycling Brita pitcher filters. Brita provides consumers with healthier, great-tasting water. Brita pitcher filters reduce lead, mercury, copper, cadmium and zinc that might be found in tap water. In addition, internal testing of Brita pitcher filtration systems has shown a reduction of pharmaceutical compounds found in tap water, although a formal test protocol for claim certification has not been established. Please note, substances reduced may not be in all users' water. For more information visit: www.Brita.com and www.FilterForGood.com. About The Clorox Company The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2008 revenues of $5.3 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works™ natural cleaners, Armor All® and STP® auto-care products, Fresh Step® and Scoop Away® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration systems, Glad® bags, wraps and containers, and Burt's Bees® natural personal care products. With approximately 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $73.4 million to nonprofit organizations, schools and colleges. In fiscal 2008 alone, the foundation awarded $3.7 million in cash grants, and Clorox made product donations valued at $5.3 million. For more information about Clorox, visit www.TheCloroxCompany.com. About Preserve Preserve is the leading maker of performance driven and stylish 100% recycled household products. Preserve is powered by the recycling efforts of individuals and companies collecting #5 plastic -- such as yogurt cups and other common household containers -- via Preserve's Gimme 5 program. The Gimme 5 program collects and transforms #5 plastics into new Preserve products; all recycling and manufacturing is done in the USA. Preserve empowers consumers to make everyday choices that are better for the earth while offering real solutions without compromise. Preserve's parent company, Recycline, was founded in 1996 to lead the way in mitigating the impacts of the industrial age and to offer innovative solutions for consumers and the earth. For more information, visit www.recycline.com.
Contact Information: Media Relations Georgeanna Smith Edelman 312-233-1271 georgeanna.smith@edelman.com Drew McGowan Brita 510-271-7499 drew.mcgowan@clorox.com C.A. Webb Preserve 781-893-1032 ca.webb@recycline.com